Pimm’s Spritz Wedding Dash Challenged People to Run in Full Wedding Attire
Laura McQuarrie — May 10, 2018 — Unique
References: vimeo & campaignlive
Just in time for wedding season, the Pimm’s Spritz Wedding Dash was recently held, giving hopeful brides and grooms the chance to win their dream wedding.
In London, 40 men and women fully dressed in wedding apparel were sent out on the streets and challenged to run a one-kilometer race. To add yet another layer of challenge to the event, Pimm's also tasked participants with obstacles like throwing bouquets, a "balloon slalom" and a torrential downpour. As they made their way to the finish line in Battersea park, grooms had to carry their partner over the finish line for their shot of winning £8,000.
The Pimm’s Spritz Wedding Dash was launched as a fun way to promote the Pimm’s Spritz wedding cocktail, which blends Pimm’s No 1 with sparkling wine and lemonade.
In London, 40 men and women fully dressed in wedding apparel were sent out on the streets and challenged to run a one-kilometer race. To add yet another layer of challenge to the event, Pimm's also tasked participants with obstacles like throwing bouquets, a "balloon slalom" and a torrential downpour. As they made their way to the finish line in Battersea park, grooms had to carry their partner over the finish line for their shot of winning £8,000.
The Pimm’s Spritz Wedding Dash was launched as a fun way to promote the Pimm’s Spritz wedding cocktail, which blends Pimm’s No 1 with sparkling wine and lemonade.
Trend Themes
1. Wedding-themed Races - Wedding-themed races, such as Pimm's Spritz Wedding Dash, are gaining popularity as a unique way to promote wedding-related products.
2. Obstacle Course Races - Including obstacles in races, like bouquet throwing, balloon slalom and others, is a growing trend that offers an opportunity for sponsors to promote their products in a unique way.
3. Partner Carrying Races - Partner carrying races, a la Pimm's Spritz Wedding Dash, are becoming more popular as a fun and unique twist on the traditional race format.
Industry Implications
1. Wedding Industry - The wedding industry has an opportunity to leverage the growing popularity of wedding-themed races, such as Pimm's Spritz Wedding Dash, to promote their products and services in a unique way.
2. Beverage Industry - The beverage industry can take advantage of the trend of obstacle course races, like Pimm's Spritz Wedding Dash, to promote their products and offer unique experiences to consumers.
3. Sporting Goods Industry - The sporting goods industry can benefit from the increasing popularity of partner carrying races, as they provide a unique opportunity for consumers to try new and unconventional products.
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