Keds x Kate Spade New York Appeals to the Casual Bride Seeking Comfort
Laura McQuarrie — February 3, 2018 — Fashion
References: keds & wellandgood
While there are many brides who aim to look their best in the perfect pair of white wedding heels, there are also women who opt for the more casual, comfort-focused wedding sneaker style. For the latter, the Keds x Kate Spade New York Wedding Collection has been launched, introducing a range of dressed-up designer sneakers for the sensible bride who knows she will be spending her busy, special day on her feet.
The Keds x Kate Spade New York Wedding Collection includes styles like the Triple Decker Pearls, Triple Decker Flowers and Triple Decker Glitter, each of which offers height similar to a heel with a platform base, as well as sparkling embellishments to make any bride feel like a jewel on her wedding day.
Image Credit: Keds
The Keds x Kate Spade New York Wedding Collection includes styles like the Triple Decker Pearls, Triple Decker Flowers and Triple Decker Glitter, each of which offers height similar to a heel with a platform base, as well as sparkling embellishments to make any bride feel like a jewel on her wedding day.
Image Credit: Keds
Trend Themes
1. Wedding Sneakers - The rise of wedding sneaker styles opens up opportunities for brands to create comfortable yet stylish options for brides.
2. Designer Sneakers - The collaboration between Keds and Kate Spade New York highlights the potential for partnerships between fashion brands and sneaker companies to create unique and fashionable footwear.
3. Comfort-focused Fashion - The demand for comfortable wedding shoes presents a disruptive innovation opportunity for brands to rethink and redesign traditional bridal footwear.
Industry Implications
1. Wedding Retail - The introduction of dressed-up wedding sneakers creates new market potential for retailers specializing in wedding accessories and footwear.
2. Fashion and Apparel - The success of the Keds x Kate Spade New York collaboration demonstrates the potential for fashion brands to expand into the sneaker market and tap into a new customer segment.
3. Footwear and Accessories - The emergence of wedding sneakers as a popular choice opens up opportunities for footwear and accessory manufacturers to incorporate comfort and style features into their designs.
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