Adobe Debuted Project Primrose at Adobe Max 2023
Laura McQuarrie — October 12, 2023 — Fashion
References: adobe & designtaxi
At the 2023 Adobe Max event, Adobe demonstrated Project Primrose, an interactive dress made from hundreds of flexible displays that can change its patterns and animations in real time. Adobe research scientist Christine Dierk sported the high-tech dress when she stepped onto the event stage, showing off how the garment could be adapted with the press of a button.
This dress showcases how content from Adobe’s creative tools like Firefly, Illustrator, After Effects and Adobe Stock could be used to change the way people express their personal sense of style. Beyond fashion, this advanced technology has the potential to be applied to furniture as well, changing the way people decorate their homes, and periodically change up their style from time to time. Potentially, brands could create downloadable designs that would instantly update the look of an existing garment.
This dress showcases how content from Adobe’s creative tools like Firefly, Illustrator, After Effects and Adobe Stock could be used to change the way people express their personal sense of style. Beyond fashion, this advanced technology has the potential to be applied to furniture as well, changing the way people decorate their homes, and periodically change up their style from time to time. Potentially, brands could create downloadable designs that would instantly update the look of an existing garment.
Trend Themes
1. Interactive Fashion - The use of flexible displays in a dress allows for real-time pattern and animation changes, revolutionizing personal style expression.
2. Content-driven Fashion - Adobe's creative tools can be used to create downloadable designs, enabling instant updates to the appearance of garments.
3. Adaptive Design - The adaptable sequin dress demonstrates the potential to apply advanced technology to furniture, transforming how people decorate their homes.
Industry Implications
1. Fashion - Interactive fashion presents disruptive innovation opportunities by combining technology and design to reshape the way people express their personal style.
2. Creative Tools - The use of Adobe's creative tools in fashion opens up new possibilities for content-driven innovation in the industry.
3. Home Decor - The adaptable design of the sequin dress suggests opportunities for disruptive innovation in the furniture industry, reimagining how people decorate their homes.
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