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Top 100 Branding Trends in July

From AI-Generated Ketchup Ads to QSR Plunge Buckets

— July 21, 2024 — Marketing
The July 2024 branding round-up shines a light on various marketing activations across industries — from U Beauty's partnership with influencer Tinx which results in the Rom Com shade for the Plasma Lip Compound to Kroma's Super Granola modern packaging aesthetic.

The July 2024 branding list also spotlights many companies making statements, as well. Madre Natura, for example, presented The Last Season Collection at Australian Fashion Week 2024. The move positions the brand as an ecologically conscious entity that is willing to challenge conventional runway norms. Biossance, on the other hand, supported ocean conservation with a limited release of its popular Squalane + Copper Peptide Plumping Serum.

Finally, some brands embrace a cheeky demeanor in the July 2024 branding round-up — Ruffles and KFC collaborated on a special cold plunge tub in the shape of an iconic KFC bucket and a clip-on accessory for the Ruffles Double Crunch KFC Zinger-flavored potato chips.
9
Score
Popularity
Activity
Freshness
96
Single-Malt Canadian Whiskies
Single-Malt Canadian Whiskies
Crown Royal Introduces the Crown Royal Single Malt Canadian Whisky
<
95
Versatile Men's Shorts
Versatile Men's Shorts
66°North's Laugardalur Cold Desert Shorts are Lightweight
<
94
Medically Proven Skincare Products
Medically Proven Skincare Products
Doctor Babor's The Cure Cream is Made with Biogen Plant Extract
<
93
Bourbon Whiskey Expressions
Bourbon Whiskey Expressions
Bear Fight Expands with the Debut of the Bear Fight Kentucky Reserve
<
92
Freeze-Dried Meal Brand Refreshes
Freeze-Dried Meal Brand Refreshes
Mountain House Unveils a Rebrand Across All Marketing Channels
<
91
Women's Pro Soccer Clubs
Women's Pro Soccer Clubs
AFC Toronto Has Officially Unveiled Its Brand Crest and Identity
<
90
Boy Band-Inspired Summer Partnerships
Boy Band-Inspired Summer Partnerships
Atypique Partners with AJ Mclean of the Backstreet Boys
<
89
Delectable Nutrient-Rich Granolas
Delectable Nutrient-Rich Granolas
Kroma's Super Granola is a Health-Conscious Breakfast or Snack
<
88
Pride-Themed Acne Treatments
Pride-Themed Acne Treatments
Peace Out Skincare Debuted a Special Edition of Its Acne Healing Dots
<
87
Streaming Service Expansions
Streaming Service Expansions
Spotify Launched an In-house Creative Agency, Spotify Creative Lab
<
86
Brand-Boosting Social Media Contests
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
<
85
Gen Z-Focused Packaging Enhancements
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
<
84
Tropics-Inspired Mimosa Variety Packs
Tropics-Inspired Mimosa Variety Packs
Suntide Introduces the Tropics Variety Pack
<
83
Soccer-Inspired Mural Campaigns
Soccer-Inspired Mural Campaigns
Hisense Has Launched Its Beyond Glory Mural Campaign
<
82
Canned Tequila Expansions
Canned Tequila Expansions
Casa Azul Introduces the Playa Pack and Two New Flavors
<
81
Queer-Inspired Cannabis Collections
Queer-Inspired Cannabis Collections
Stone Road Farms Introduces Its QUEER ALL YEAR Collection
<
80
Modern Non-Alcoholic Rebrands
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
<
79
Family-Centric Scent Subscriptions
Family-Centric Scent Subscriptions
Aroma360 Launches the Aroma360 Family Plan
<
78
Intriguing Seaweed-Infused Chocolate
Intriguing Seaweed-Infused Chocolate
Antidote Chocolate Boasts the Mermaid: Seaweed + Black Sesame
<
77
UV-Blocking Promotional Jerseys
UV-Blocking Promotional Jerseys
The Kopparberg UPF40 Football Jerseys Were Designed by Neverland
<
76
Cocktail-Inspired Wine Collections
Cocktail-Inspired Wine Collections
Oliver Winery Launches Its New Signature Cocktail Collection
<
75
Kindness-Promoting Beverage Campaigns
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
<
74
Lightweight Outdoor Furniture Stores
Lightweight Outdoor Furniture Stores
Helinox Launches Its First European Flagship Store
<
73
Bold Sauce Expansions
Bold Sauce Expansions
Pace's New Signature Sauces Have Been Released
<
72
Inluencer-Backed Lip Products
Inluencer-Backed Lip Products
U Beauty and Tinx Launch the Plasma Lip Compound Tinted in Rom Com
<
71
Comprehensive Wellness Retreats
Comprehensive Wellness Retreats
Alo Moves Partners with Waldorf Astoria Los Cabos Pedregal
<
70
Free Ice Cream Promotions
Free Ice Cream Promotions
Kroger is Celebrating the Start of Summer by Giving Away 45,000 Pints
<
69
Slushie-Inspired Snack Cones
Slushie-Inspired Snack Cones
The Drumstick Slurpee Cone Mashes Up Fan-Favorite Indulgences
<
68
Spiked Electrolyte Canned Beverages
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
<
67
Baseball-Inspired Energy Drinks Partnerships
Baseball-Inspired Energy Drinks Partnerships
GHOST Joins Forces with the Philadelphia Phillies
<
66
Candy-Supported Movie Events
Candy-Supported Movie Events
M&M's® Partners with Outdoor Summer Movie Events in Canada
<
65
Trending Dessert-Flavored Powders
Trending Dessert-Flavored Powders
Nesquik Unveiled a Cinnamon Churro Powder for Flavor-Enhancement
<
64
Deliciously Seasoned Boneless Wings
Deliciously Seasoned Boneless Wings
Popeyes Has Introduced Boneless Wings to Its Menu in Canada
<
63
Poetry-Inspired Retail Activations
Poetry-Inspired Retail Activations
LUSH Oxford Street Welcomes The Poetry Pharmacy
<
62
Nostalgic Sitcom Donuts
Nostalgic Sitcom Donuts
Krispy Kreme's Friends Donuts Capture Iconic Sayings and Moments
<
61
Curated Longevity-Promoting Meals
Curated Longevity-Promoting Meals
Dailey Harvest & Parsley Health Debut the Longevity Collection
<
60
Adventurous Bourbon-Branded Firewood
Adventurous Bourbon-Branded Firewood
TINCUP Whiskey Introduces the TINCUP Bourbon Barrel Firewood
<
59
Spa-Approved Skincare Brands
Spa-Approved Skincare Brands
Village Wellness Spa's Beauty Line is Called Florivera
<
58
Paralympic Athlete-Celebrating Cereals
Paralympic Athlete-Celebrating Cereals
Nestlé Cheerios is Launching the Bring the Cheer! Campaign
<
57
Candy-Themed Gaming Experiences
Candy-Themed Gaming Experiences
Sour Patch Kids and Roblox Partnered on a New Experience
<
56
Donut-Shaped Sponges
Donut-Shaped Sponges
Scrub Daddy and Dunkin' Collaborated for National Donut Day
<
55
Glam Pickleball Paddles
Glam Pickleball Paddles
The Barbie x Nettie Pickleball Collection Brings Color to the Court
<
54
Convenience-Focused Nutritional Powders
Convenience-Focused Nutritional Powders
Modern Dose Launches Six Innovative Nutritional Powders
<
53
Sailing Race-Inspired Fashion Capsules
Sailing Race-Inspired Fashion Capsules
The Louis Vuitton 37th America’s Cup Barcelona Line is Chic
<
52
Artistic Rum Series
Artistic Rum Series
The Kraken Rum Debuts the Artists of the Abyss Series with Oliver Barrett
<
51
Nostalgic Soft Serve Collabs
Nostalgic Soft Serve Collabs
Tropicana & Milk Bar Dropped Orange Squeeze on the First of Summer
<
50
Durable Egg Packaging Designs
Durable Egg Packaging Designs
Cascades Unveils the New Cascades Fresh GUARD EnVision™ Packaging
<
49
Connecting Tuna Can Packaging
Connecting Tuna Can Packaging
John West Ecotwist Packaging Uses the SmartStrip Design
<
48
Interactive Video Game-Themed Tours
Interactive Video Game-Themed Tours
The Play Nintendo Tour Runs from June 13 to September 2, 2024
<
47
Fairytale-Inspired Beauty Collections
Fairytale-Inspired Beauty Collections
Flower Knows Unveiled Its Midsummer Fairytales Collection
<
46
Active Lifestyle-Supporting Campaigns
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
<
45
Interactive Soccer Campaign
Interactive Soccer Campaign
Michelob ULTRA Has Announced Its Largest Summer Initiative to Date
<
44
Refuge Athlete Programs
Refuge Athlete Programs
Nike Joins Forces with the Olympic Refuge Foundation
<
43
Hemp-Derived Gummy Lines
Hemp-Derived Gummy Lines
KANHA Boasts a New Range of Doctor-Formulated Edibles
<
42
Seltzer-Inspired Fashion Collections
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
<
41
Limited-Edition Ocean-Themed Serums
Limited-Edition Ocean-Themed Serums
Biossance Celebrates World Oceans Month with a Limited Release
<
40
Limited-Edition Cat Dad Hoodies
Limited-Edition Cat Dad Hoodies
Felix Cat Insurance Introduces a Hoodie to Celebrate Father's Day
<
39
Whisky Shooter Golf Clubs
Whisky Shooter Golf Clubs
The Fireball Fire Iron Conceals Five Cinnamon Whisky Shooters
<
38
Immersive Coffee Boutiques
Immersive Coffee Boutiques
Nespresso Canada Has Launched a New Boutique in Montreal
<
37
All-Natural Freeze-Dried Fruits
All-Natural Freeze-Dried Fruits
New Forest Fruit Snacks Rolled Out a New Strawberry Flavor
<
36
Luxe Vehicle-Branded PC Cases
Luxe Vehicle-Branded PC Cases
Lian Li Announced a Special Edition Lamborghini Case
<
35
Harmonious Wellness Collections
Harmonious Wellness Collections
FABLERUNE Introduces the Hinoki & Wild Fig Collection
<
34
Hands-Free Car Innovations
Hands-Free Car Innovations
Ford Partnered with the British Deaf Association to Launch an Ad
<
33
Cannabis Spa Experiences
Cannabis Spa Experiences
Muri Lelu and the Spa at Hotel Chelsea Debut the Full Bloom Facial
<
32
Popsicle-Flavored Hydration Powders
Popsicle-Flavored Hydration Powders
Liquid I.V. Introduces the Popsicle® Firecracker® Flavor
<
31
Queer Beach-Themed Candles
Queer Beach-Themed Candles
VIGYL Reintroduces the Hanlan’s Candle for Pride Month
<
30
Motherhood Cereal Boxes
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
<
29
Candy-Inspired Protein Bars
Candy-Inspired Protein Bars
ONE Bars & The Hershey Company Collaborated on Low-Sugar Bars
<
28
Disney-Inspired Eyewear Collections
Disney-Inspired Eyewear Collections
Pair Eyewear Has Introduced the Mickey & Friends Collection
<
27
Italian-Inspired Dried Pasta Expansions
Italian-Inspired Dried Pasta Expansions
Monte’s Fine Foods Launches Two Unique Pasta Shapes
<
26
Video Game Fruit Snacks
Video Game Fruit Snacks
Betty Crocker Minecraft Fruit Flavored Snacks Come in Six Shapes
<
25
Macaroni-Colored Kitchenware
Macaroni-Colored Kitchenware
KD's KRAFT Dinnerware Collection Sports a Cheesy Golden Hue
<
24
Refreshing Juice-Inspired Gelato Flavors
Refreshing Juice-Inspired Gelato Flavors
Juice Generation & Cristiano Rossi Launched Juiced Gelato
<
23
Hotel Pool-Inspired Fragrances
Hotel Pool-Inspired Fragrances
The Paradiso Eau De Parfum by The Maker is Vibrant & Interesting
<
22
Movement-Inspired Brand Partnerships
Movement-Inspired Brand Partnerships
On Has Announced a Multi-Year Partnership with Zendaya
<
21
GenAI Brand Films
GenAI Brand Films
The Origin of Toys"R"Us Brand Film Was Made with OpenAI's Sora Tool
<
20
Collaborative Gaming-Brand Cars
Collaborative Gaming-Brand Cars
Lexus and Razer Teamed Up to Manufacture the Ultimate Gaming Car
<
19
Sunscreen-Inspired Smoothies
Sunscreen-Inspired Smoothies
Erewhon's Vacation Sunscreen Smoothie Takes After a Sun Lotion
<
18
Collaborative Rock Band-Branded Bourbons
Collaborative Rock Band-Branded Bourbons
FEW Spirits Drops the Smashing Pumpkins Bourbon
<
17
Modern Functional Kvass Lines
Modern Functional Kvass Lines
Biotic Ferments Offers a Comprehensive & Flavorful Kvass Range
<
16
Sculptural Tequila Bottle Designs
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
<
15
Collegiate Cafe Clothing Collections
Collegiate Cafe Clothing Collections
Starbucks and Beams Partnered on a New Collection in Japan
<
14
Free Pizza Promotions
Free Pizza Promotions
Boston Pizza Committed to Free Pizzas If the Edmonton Hockey Team Wins
<
13
Spicy Japanese Barbecue Sauces
Spicy Japanese Barbecue Sauces
Bachan's Introdcuces the Hella Hot Japanese Barbecue Sauce
<
12
AI-Generated Ketchup Ads
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
<
11
Designer Perfume Packaging Innovations
Designer Perfume Packaging Innovations
Miss Dior Perfume is Available in Stick Form
<
10
Creamsicle-Flavored Cream Cheeses
Creamsicle-Flavored Cream Cheeses
Poppi & PopUp Bagels Created a Special-Edition Cream Cheese
<
9
Desert-Inspired Technical Apparel
Desert-Inspired Technical Apparel
Oakley and SATISFY Introduce Equipment for Our World
<
8
Skateboarding Shoe Tours
Skateboarding Shoe Tours
Vans & Anthony Van Engele Conclude AVE 2.0 Commitment to Progression
<
7
Romantic Champagne Cocktails
Romantic Champagne Cocktails
Emily in Paris' Chamère is Now Available in Ready-to-Drink Formats
<
6
QSR Plunge Buckets
QSR Plunge Buckets
Ruffles and KFC Created Spicy Chips and a Plunge Bucket for Cooling Off
<
5
Playful Packaging-Inspired Vases
Playful Packaging-Inspired Vases
BAN.DO Boasts a Strawberry Milk Vase & a Cherry Cream Soda Vase
<
4
AI-Created Luggage Campaigns
AI-Created Luggage Campaigns
LANCEL's New Voyage Ai Campaign Launched on June 7th
<
3
AI-Generated Sports Campaigns
AI-Generated Sports Campaigns
Paris Saint-Germain Launched a Fully AI-Generated Campaign
<
2
Collaborative Donut-Inspired Sneaker Designs
Collaborative Donut-Inspired Sneaker Designs
The Tim Hortons x adidas Sneakers are Ultra-Playful
<
1
Protective Snacking Pants
Protective Snacking Pants
The Ore-Ida Tot-Protecting Pants Safeguard Beloved Potato Bites
<