Emily in Paris' Chamère is Now Available in Ready-to-Drink Formats
Laura McQuarrie — June 26, 2024 — Marketing
References: fdiforum.net
The fictional Chamère from Netflix's Emily in Paris is now a real sensation thanks to a collaboration between Quintessential Brands, Paramount and MTV Entertainment Studios.
During Emily in Paris Season 3, Emily fell in love with the French cocktail Kir Royale and pitched it as an RTD to her agency clients. Until now, fans have not been able to experience Chamère for themselves, although the Kir Royale cocktail and bottled versions of the Kir Royale exist in France.
After Emily's Chamère cocktail made with champagne and crème de cassis became highly sought-after online, the collaborating brands developed ready-to-drink Chamère for fans, complete with a romantic pink packaging design. Chamère is now available in three formats: a can, and bottles in 200ml and 750ml sizes, the latter of which is a global travel retail exclusive.
During Emily in Paris Season 3, Emily fell in love with the French cocktail Kir Royale and pitched it as an RTD to her agency clients. Until now, fans have not been able to experience Chamère for themselves, although the Kir Royale cocktail and bottled versions of the Kir Royale exist in France.
After Emily's Chamère cocktail made with champagne and crème de cassis became highly sought-after online, the collaborating brands developed ready-to-drink Chamère for fans, complete with a romantic pink packaging design. Chamère is now available in three formats: a can, and bottles in 200ml and 750ml sizes, the latter of which is a global travel retail exclusive.
Trend Themes
1. Fictional Beverages Becoming Reality - Fictional drinks from popular TV shows are being brought to market, merging fan fiction with real-world consumer products.
2. Romantic Packaging Design - Cocktail brands are embracing aesthetically romantic packaging to enhance the allure and desirability of their products.
3. Ready-to-drink High-end Cocktails - Premium cocktails such as champagne-based drinks are becoming available in convenient, ready-to-drink formats.
Industry Implications
1. Beverage Manufacturing - The beverage industry is seeing the development of high-end ready-to-drink cocktails inspired by popular media.
2. Entertainment Merchandise - Collaborations between entertainment companies and brands are creating real-world products from fictional TV elements.
3. Travel Retail - Travel retail is capitalizing on exclusive, premium drink offerings to appeal to global travelers seeking unique products.
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