Oakley and SATISFY Introduce Equipment for Our World
References: oakley-media-hub.prezly & satisfyrunning
Oakley and SATISFY recently showcased their latest collaborative collection of technical apparel — the Equipment for Our World collection. This capsule merges the iconic eyewear brand's heritage inspirations with SATISFY's cutting-edge technologies.
Equipment for Our World boasts a range of technical apparel and advanced eyewear inspired by expansive desert landscapes. The pieces are tailored for the modern explorer. The highlight of the Oakley and SATISFY collection includes revamped versions of Oakley's classic Straight Jacket® and Eye Jacket® sunglasses, each featuring distinctive colorways. The Oakley Straight Jacket® is offered in Matte Terrain Tan with Prizm™ Tungsten lenses and Black with Prizm™ Black lenses. Meanwhile, the Oakley Eye Jacket® is available in Matte Olive with Prizm™ Black and Ruby lenses. The Prizm™ technology works to enhance color and contrast.
Complementing the eyewear, the limited-edition apparel line incorporates high-performance features. Noteworthy pieces include the AuraLite™ Desert Tee in Mineral Dusk, crafted from recycled AuraLite™ fabric with COOLMAX® panels and a reflective ellipse graphic. The AuraLite™ Muscle Tee in Mineral Graphite offers exceptional softness and lightweight comfort, enhanced by laser perforations for breathability and moisture control. Additionally, the SoftCell™ Bandana, made from premium Japanese cotton, features a reflective ellipse graphic and serves as a versatile accessory for managing hair and sweat.
Image Credit: Oakley and SATISFY
Equipment for Our World boasts a range of technical apparel and advanced eyewear inspired by expansive desert landscapes. The pieces are tailored for the modern explorer. The highlight of the Oakley and SATISFY collection includes revamped versions of Oakley's classic Straight Jacket® and Eye Jacket® sunglasses, each featuring distinctive colorways. The Oakley Straight Jacket® is offered in Matte Terrain Tan with Prizm™ Tungsten lenses and Black with Prizm™ Black lenses. Meanwhile, the Oakley Eye Jacket® is available in Matte Olive with Prizm™ Black and Ruby lenses. The Prizm™ technology works to enhance color and contrast.
Complementing the eyewear, the limited-edition apparel line incorporates high-performance features. Noteworthy pieces include the AuraLite™ Desert Tee in Mineral Dusk, crafted from recycled AuraLite™ fabric with COOLMAX® panels and a reflective ellipse graphic. The AuraLite™ Muscle Tee in Mineral Graphite offers exceptional softness and lightweight comfort, enhanced by laser perforations for breathability and moisture control. Additionally, the SoftCell™ Bandana, made from premium Japanese cotton, features a reflective ellipse graphic and serves as a versatile accessory for managing hair and sweat.
Image Credit: Oakley and SATISFY
Trend Themes
1. Desert-inspired Technical Apparel - Innovative designs that incorporate high-performance fabrics and technology for extreme desert environments provide a unique blend of style and functionality.
2. Revamped Classic Eyewear - Modern updates to traditional eyewear staples, such as the Straight Jacket® and Eye Jacket®, feature advanced lens technology catering to contemporary explorer needs.
3. Recycled High-performance Fabrics - The use of recycled materials like AuraLite™ fabric in high-performance clothing reflects a growing trend towards sustainability in technical and functional apparel.
Industry Implications
1. Outdoor Apparel - The fusion of advanced technologies and sustainable materials in the Equipment for Our World collection signals a shift towards multifunctional and eco-friendly outdoor gear.
2. Eyewear - The integration of Prizm™ lens technology in classic designs demonstrates a trend of merging fashion with superior visual performance.
3. Sustainable Fashion - Apparel made from recycled and advanced technical fabrics highlights the increasing demand for environmentally responsible fashion solutions.
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