VIGYL Reintroduces the Hanlan’s Candle for Pride Month
Kalin Ned — June 13, 2024 — Social Good
References: vigyl
VIGYL, a Canadian fragrance house rooted in the queer community, reintroduces its beloved Hanlan’s Candle in honor of Pride Month. This limited edition soy wax candle is housed in a vibrant purple borosilicate glass vessel and is designed to evoke the essence of Hanlan’s Beach with notes of sunscreen, sun, beach vibes, and coconuts. For each candle purchased during June, VIGYL will donate $10 to Rainbow Railroad, an organization on a mission to aid LGBTQI+ individuals fleeing persecution.
Founder Stephen Michlits underscores Hanlan’s Candle's symbolic significance as a beacon of inclusivity and freedom: "This candle embodies the spirit of Hanlan's Beach, a historic safe haven for Toronto's LGBTQI+ community, and serves as a beacon of hope for those still seeking refuge."
Image Credit: VIGYL
Founder Stephen Michlits underscores Hanlan’s Candle's symbolic significance as a beacon of inclusivity and freedom: "This candle embodies the spirit of Hanlan's Beach, a historic safe haven for Toronto's LGBTQI+ community, and serves as a beacon of hope for those still seeking refuge."
Image Credit: VIGYL
Trend Themes
1. Queer-themed Home Decor - The reintroduction of Hanlan's Candle underscores a growing market for home decor items that celebrate LGBTQI+ culture.
2. Purpose-driven Products - VIGYL's donation to Rainbow Railroad with each purchase highlights an increasing consumer interest in products that contribute to social causes.
3. Scented Candles with Nostalgia - Capturing the essence of locations such as Hanlan’s Beach, scented candles are becoming a medium for invoking nostalgic experiences.
Industry Implications
1. Home Fragrance - The introduction of LGBTQI+ themed candles creates new avenues for brands within the home fragrance market to diversify their offerings.
2. Social Impact Retail - Incorporating charity elements into product sales is transforming how retailers in this industry engage with conscientious consumers.
3. Niche Lifestyle Products - Brands offering products tied to specific cultural or community experiences are finding a dedicated consumer base in niche markets.
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