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Top 80 Social Media Trends in July

From Social Media Scuba Masks to Fidget Spinner Lip Balms

— July 30, 2017 — Social Media
Social media are natural echo chambers, where one idea with potential can almost instantaneously spiral far beyond the originators intent, and many of the July 2017 social media trends show creators and companies alike looking to harness some of that tremendous electricity. Whether piggybacking off of previous ideas or bringing something completely new to the table, the social media world is all about striving to be viral — with the appropriately sick connotation that comes with the phrase.

Rather than reinventing the wheel, many products look to capitalize on what's already popular by adding a creative spin. Bespoke Bride, for example, has released a series of printable designs that mimic some of Snapchat's most popular digital filters, only in real life rather than through a camera lens.

Other companies are looking for new social niches. ZingCam is one, as the network puts video content at the fore rather than still images.
6
Score
Popularity
Activity
Freshness
80
Inimitable Profile Pictures
Inimitable Profile Pictures
Facebook's 'Profile Picture Guard' Makes Pictures Impossible to Copy
<
79
Video Profile Social Networks
Video Profile Social Networks
Social Sharing Network ZingCam Offers Feed-Filtering Categories
<
78
Wedding Photo-Compiling Apps
Wedding Photo-Compiling Apps
'Shoto' is an App That Tracks Down Misspelt Wedding Hashtags
<
77
VR Video Heatmaps
VR Video Heatmaps
Google's Heatmaps Help Content Creators See Where Viewers are Looking
<
76
Social Memorabilia Campaigns
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
<
75
Social Media Marathons
Social Media Marathons
Sports Experts Created a "42.2 Km Website" for Users to Scroll Through
<
74
Automated Video-Cropping Software
Automated Video-Cropping Software
Crop.Video Adjusts Videos From Landscape Into Other Ratios
<
73
Athlete Security Service Stunts
Athlete Security Service Stunts
Heineken's Guardian Fans Protect the Homes of Soccer Players
<
72
Social Media Archives
Social Media Archives
Instagram's New Feature Lets You Remove Posts Without Deleting Them
<
71
Pride Parade Mapping Services
Pride Parade Mapping Services
Google Maps Implemented 'Pride Maps' as a Parade-Locating Resource
<
70
Group Chat Playlists
Group Chat Playlists
Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties
<
69
Automated Social Media Solutions
Automated Social Media Solutions
The 'Morfix' Instagram Account Management Tool Increases Exposure
<
68
Party-Finding Chatbots
Party-Finding Chatbots
Party Bot Finds Nearby Events Curated by Locals
<
67
Child-Centric Photo Series
Child-Centric Photo Series
This Photographer Captures Her Children's Technology-Free Lives
<
66
Medical Social Networks
Medical Social Networks
Figure 1 Acts as a Medical Social Network That Connects Doctors
<
65
Banner Exchange Startups
Banner Exchange Startups
The Website Marketing Platform Provides an Alternative to PPC Advertising
<
64
Social Emoji Campaigns
Social Emoji Campaigns
This Game of Thrones Campaign Makes the Most of Emojis on Twitter
<
63
Social Media Fish Labels
Social Media Fish Labels
Supermarket Chain U Uses 'Fresh Stories' on Snapchat to Show Freshness
<
62
Celebratory Furniture Bag Campaigns
Celebratory Furniture Bag Campaigns
IKEA's New Video is an Ode to Its Iconic Blue Frakta Tote
<
61
Celebrity Fast Food Campaigns
Celebrity Fast Food Campaigns
Rapper Ice-T and Sonic are Promoting a New Frozen Drink Menu
<
60
Customized Forms Services
Customized Forms Services
Formester Helps You Create Personalized Forms for Marketing Purposes
<
59
Social Media Testing Apps
Social Media Testing Apps
'PreInsta' Lets Users A/B Test Their Photos Before Posting
<
58
Snapchat-Sourced Music Videos
Snapchat-Sourced Music Videos
The Bacardi x Major Lazer Snapchat Lenses Will Invite Fans to Join
<
57
Interactive Fireworks Shows
Interactive Fireworks Shows
Microsoft Set Up a Fireworks Display to Challenge One-Way Streaming
<
56
Social Pinboard Billboards
Social Pinboard Billboards
Pinterest is Launching Its First-Ever Ad Campaign via Billboards
<
55
Social Media Claw Games
Social Media Claw Games
Sports Experts' Grab-A-Gift Turned Facebook Live into an Interactive Game
<
54
Disappearing Voice Message Apps
Disappearing Voice Message Apps
The 'Utter' Voice Chat App Sends and Deletes Voice Messages
<
53
Social Identity Verification Apps
Social Identity Verification Apps
The Legitifi App Helps Users Avoid Online Scams and Danger
<
52
Uplifting Mint Containers
Uplifting Mint Containers
Ice Breakers' Packages Introduce the 'Unicorn of Confidence'
<
51
Social Media Pride Filters
Social Media Pride Filters
Facebook is Supporting the LGBTQ+ Community With Artistic Filters
<
50
Talent Discovery Apps
Talent Discovery Apps
The 'UnlockFame' App Lets Users Share Their Savvy Skills
<
49
Disconnected Social Media Apps
Disconnected Social Media Apps
'Binky' is an Anti-Social Network That Connects You to No One
<
48
Looping Alcohol Ads
Looping Alcohol Ads
Bacardi's 'Break Free' Ad Reminds of Instagram's Boomerang Feature
<
47
Cartoon-Shaped Fries
Cartoon-Shaped Fries
McDonald's New Minions Fries Celebrate 'Despicable Me 3'
<
46
Social Media Location-Sharing Tools
Social Media Location-Sharing Tools
Snapchat's New Snap Map Feature Encourages Social Interaction
<
45
3D Selfie Generators
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
<
44
Text-Free Messaging Apps
Text-Free Messaging Apps
'Hie Chat' is a Chat Messenger App That Does Away with Typing
<
43
Luminous Environmental Activism
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
<
42
Comedian-Studded Fashion Editorials
Comedian-Studded Fashion Editorials
Former SNL Cast Members Star in Kenzo's Fall 2017 Campaign
<
41
Jewelry-Inspired Light Fixtures
Jewelry-Inspired Light Fixtures
Alexallen Studio’s CHORD Light Fixture Was Inspired by a Pendant
<
40
Social Media Scuba Masks
Social Media Scuba Masks
The Royal Caribbean SeaSeekers were Created in Partnership with Snapchat
<
39
Social Media GIF Buttons
Social Media GIF Buttons
Facebook Has Added a Graphics Interchange Format Button to Comments
<
38
QR Code Backpacks
QR Code Backpacks
This Backpack from JanSport Helps Students Easily Share Content
<
37
Transparent Media Sponsorship Tags
Transparent Media Sponsorship Tags
The New Instagram Tag Tool Identifies Sponsored Content
<
36
Cult Cartoon Cookbooks
Cult Cartoon Cookbooks
A Teenage Mutant Ninja Turtle Cookbook Has Series-Inspired Recipes
<
35
Community-Focused Health Apps
Community-Focused Health Apps
The HealthUnlocked App is a Social Network for Health and Wellness
<
34
Light Up Cotton Candy
Light Up Cotton Candy
Disney Parks Are Now Offering Cotton Candy That Lights Up
<
33
Customized Lipstick Apps
Customized Lipstick Apps
The 'Counter' Make-Up App Helps You Find Your Perfect Shade of Lipstick
<
32
Social Media Coloring Books
Social Media Coloring Books
'Colored Moments' Creates Custom Coloring Books from Your Photos
<
31
Ecommerce Bot Software Services
Ecommerce Bot Software Services
4shops.ai Makes Selling on Facebook Messenger Less Complicated
<
30
Dessert-Themed Horoscopes
Dessert-Themed Horoscopes
Astro Poets and bon appetit's Astrology Column is Foodie-Approved
<
29
Social Cameo Films
Social Cameo Films
'Weird Box' Integrates Users' Instagram Posts into a Short Film
<
28
Influencer Business Management Apps
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
<
27
Drink-Sized Pool Floats
Drink-Sized Pool Floats
These Adorable Pool Floats for Drinks Hold Red Solo Cups
<
26
Green Glowing Desserts
Green Glowing Desserts
'Glonuts' Glow in the Dark Thanks to a Vitamin B-Infused Glaze
<
25
Stepmom Support Platforms
Stepmom Support Platforms
Social Stepmom is a Social Platform Designed to Connect and Support
<
24
Location-Based Photo-Sharing Apps
Location-Based Photo-Sharing Apps
'Castby' Lets Users Share Photos Publicly or Privately on a Map
<
23
Florescent Green Beers
Florescent Green Beers
This Green Glowing Beer Was Made with Genetically Modified Yeast
<
22
Online Dating Meet-Up Spaces
Online Dating Meet-Up Spaces
'The Hive' is a Physical Space for Online Daters to Meet Up
<
21
Greenery-Adorned City Buses
Greenery-Adorned City Buses
The 'Forest Bus' in Taipai Acts as a Mobile Greenhouse
<
20
Anti-Social Media Apps
Anti-Social Media Apps
Minutiae is an App That Helps You Record Life's Ordinary Moments
<
19
Rainbow-Colored Churros
Rainbow-Colored Churros
The Loop's Limited Edition Rainbow-Colored Snacks are Handcrafted
<
18
Rainbow-Inspired Lofts
Rainbow-Inspired Lofts
This LA Home Has Been Transformed Using a Vibrant Rainbow Color Scheme
<
17
Cartoon Character Cakes
Cartoon Character Cakes
This Marge Simpson Cake Depicts a Donut Factory Hidden Under Her Hair
<
16
Bouquet-Themed Vegan Cakes
Bouquet-Themed Vegan Cakes
The Culinary Dots Brand Offers Ethereal Floral Cakes
<
15
Barbie Style Books
Barbie Style Books
The Instagram Handle @Barbiestyle is Publishing a Book of the Doll's Best Looks
<
14
Elaborate Natural Hair Art
Elaborate Natural Hair Art
Laetitia KY Shares Impressive Sculptures That Make Use of Her Own Hair
<
13
IRL Social Media Filters
IRL Social Media Filters
These Printable Snapchat Filters From Bespoke Bride are Party-Ready
<
12
Artisan Souvenir Vending Machines
Artisan Souvenir Vending Machines
This Machine Dispenses Quirky Crafts and One-of-a-Kind Treats
<
11
Social Media Vending Machines
Social Media Vending Machines
The Instalike Vending Machine Dispenses Likes for Your Photos
<
10
Meme Adoption Campaigns
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
<
9
Charcoal-Based Lemonades
Charcoal-Based Lemonades
Black Lemonade is a Dark Twist on the Classic Summer Drink
<
8
Social Media Influencer Schools
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
<
7
Wearable Garden Garments
Wearable Garden Garments
Jacob Olmedo's 'Wearable Garden' Combines the Human and the Natural World
<
6
Socially Connected Soda Bottles
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
<
5
Shoppable Socialite Closets
Shoppable Socialite Closets
Luxurious Roxy's Looks are Available on Her Site in Sizes 0-28
<
4
Masterful Latte Art
Masterful Latte Art
This Barista paints Paints a Small Spoon to Create His Latte Art Designs
<
3
Fidget Spinner Lip Balms
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners
<
2
Furniture Brand Pop-Up Shops
Furniture Brand Pop-Up Shops
Toronto's IKEA Play Café is an Immersive Retail Experience
<
1
Holographic Mall Advertisements
Holographic Mall Advertisements
'Hypervsn' by Kino-Mo Projects Floating 3D Advertisements
<