This Game of Thrones Campaign Makes the Most of Emojis on Twitter
Laura McQuarrie — June 23, 2017 — Marketing
References: blog.360i & prexamples
Ahead of the new season of Game of Thrones, HBO launched a strategically timed campaign that makes the most of emojis on Twitter.
Throughout multiple seasons of Game of Thrones, fans have been hearing "Winter is Coming." On June 21st, the day of the Summer Solstice, HBO kicked off a campaign to tell fans that #WinterIsHere.
The campaign uses Twitter's Emoji Engine, making it possible for fans to tweet using the hashtag and choose an emoji of their choice. By selecting the right emoji, Twitter users have the chance to unlock exclusive character art from GoT and other series on HBO. While many brands have made the most of Twitter's Emoji Engine, this campaign sets itself apart with the level of interaction it demands with a hashtag.
Throughout multiple seasons of Game of Thrones, fans have been hearing "Winter is Coming." On June 21st, the day of the Summer Solstice, HBO kicked off a campaign to tell fans that #WinterIsHere.
The campaign uses Twitter's Emoji Engine, making it possible for fans to tweet using the hashtag and choose an emoji of their choice. By selecting the right emoji, Twitter users have the chance to unlock exclusive character art from GoT and other series on HBO. While many brands have made the most of Twitter's Emoji Engine, this campaign sets itself apart with the level of interaction it demands with a hashtag.
Trend Themes
1. Strategically Timed Campaigns - Using specific timing and social media platforms, brands can create impactful campaigns that engage with their audience.
2. Interactive Emoji Campaigns - Leveraging Twitter's Emoji Engine, brands can encourage audience participation and increase engagement through emoji-based campaigns.
3. Unlocking Exclusive Content - By utilizing unique incentives such as exclusive character art, brands can create excitement and encourage fans to interact with their campaigns.
Industry Implications
1. Entertainment - Entertainment companies can leverage emoji campaigns to promote new seasons of TV shows or movies, creating buzz and engagement among their audience.
2. Social Media - Social media platforms can explore innovative ways, such as Emoji Engines, to enhance user experience and keep users actively engaged with the platform.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate interactive emoji campaigns as part of their strategies to help brands connect with their target audience and increase brand visibility.
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