The Bacardi x Major Lazer Snapchat Lenses Will Invite Fans to Join
Rebecca Byers — June 22, 2017 — Marketing
References: food.theaureview & thespiritsbusiness
The recently announced Bacardi x Major Lazer partnership is being further celebrated with a co-branded Snapchat lenses that will also serve as the main medium for an upcoming music video for the single, 'Front of the Line.' The Bacardi x Major Lazer project is described as a cultural and creative partnership that will explore 'the Sound of Rum.'
The Bacardi x Major Lazer Snapchat Lenses will be available for 24 hours directly in the app on June 22, 2017. After June 22, fans will be able to unlock the special Snapchat Lenses by scanning Snapcodes to be posted on the brand's Facebook page.
Snapchatters interested in submitting their footage for consideration of the music video can email the media to: SnapMajorLazer@bacardi.com. Selected footage will be edited by Bacardi into a three-minute supercut.
The Bacardi x Major Lazer Snapchat Lenses will be available for 24 hours directly in the app on June 22, 2017. After June 22, fans will be able to unlock the special Snapchat Lenses by scanning Snapcodes to be posted on the brand's Facebook page.
Snapchatters interested in submitting their footage for consideration of the music video can email the media to: SnapMajorLazer@bacardi.com. Selected footage will be edited by Bacardi into a three-minute supercut.
Trend Themes
1. Snapchat-sourced Music Videos - Disruptive Innovation Opportunity: Exploring new ways to engage fans and create interactive music experiences through branded Snapchat lenses.
2. Co-branded Partnerships - Disruptive Innovation Opportunity: Leveraging the power of collaboration to create unique content experiences that align with both brands' values.
3. User-generated Content - Disruptive Innovation Opportunity: Harnessing the creativity of Snapchatters by allowing them to submit their own footage for inclusion in a major music video.
Industry Implications
1. Social Media Marketing - Disruptive Innovation Opportunity: Creating innovative campaigns that leverage popular social media platforms to engage and grow audiences.
2. Music Streaming - Disruptive Innovation Opportunity: Integrating music streaming platforms with interactive elements like Snapchat lenses to enhance the user experience.
3. Alcohol Branding - Disruptive Innovation Opportunity: Fostering unique brand experiences through creative partnerships and interactive content that resonates with the target audience.
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