Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

60 Gen-Z Marketing Innovations

From Inclusive Beauty Ads to Vlogger-Designed Fashion Lines

— August 29, 2017 — Life-Stages
These Gen-Z marketing innovations range from popstar-created Latina programs to fast fashion Disney collections. A standout -- Forever 21's Disney x Pixar clothing collection -- consists of chic casuals that celebrate famous films like the Toy Story franchise and Finding Nemo.

When it comes to online platforms geared toward Gen-Z, examples include tween influencer communities that help members turn a social media past-time into a rewarding, and lucrative career. AwesomenessTV Network is one of those platforms, and is not only home to generational programming but is also a resource for up-an-coming influencers who are seeking to find professional management.

Other Gen-Z marketing innovations include gender-inclusive dolls, teen activist magazine covers, and LGBT cartoons that speak to this group's desire for tolerance and acceptance.
6.9
Score
Popularity
Activity
Freshness
60
Blogger-Hosted Decor Tutorials
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
<
59
Tween Skateboarder Campaigns
Tween Skateboarder Campaigns
Nordstrom Kids' Clothing Range is Endorsed by 15-Year-Old Finn McGill
<
58
Dorm Decor Webisodes
Dorm Decor Webisodes
Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
<
57
Popstar-Created Latina Shows
Popstar-Created Latina Shows
The Selena Gomez TV Show is Inspired by a Real Teen
<
56
Episodic Teen Games
Episodic Teen Games
'LongStory' is an LGBTQ-Friendly Dating and Adventure Game
<
55
Revealing Socialite Reality Shows
Revealing Socialite Reality Shows
The New Life of Kylie Show Delves into the Life of Kylie Jenner
<
54
Teen Culture Platforms
Teen Culture Platforms
'MTV Voices' is a Platform with Youth-Targeted Pop Culture Content
<
53
Iconic Emoji Jewelry
Iconic Emoji Jewelry
Alison Chemla Created a Line of Fine Jewelry Emoticons
<
52
Bilingual Christmas Campaigns
Bilingual Christmas Campaigns
Target Created a Spanish Version for Each of Its 2016 Holiday Ads
<
51
Artistic Teen Campaigns
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
<
50
Cult Cartoon Card Games
Cult Cartoon Card Games
The Rick and Morty Total Rickall Card Game Targets Die-Hard Fans
<
49
Theme Park Character Breads
Theme Park Character Breads
The Groot Bread at Disney California Adventure Comes in Two Flavors
<
48
GIF-Style Footwear Commercials
GIF-Style Footwear Commercials
Converse Launched 32 Branded GIFs to Be Used Across Social Media
<
47
Active Teen Decor
Active Teen Decor
Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor
<
46
Gen Z Meditation Programs
Gen Z Meditation Programs
Lori Digou-Westbury Offers Meditation Classes for Younger Participants
<
45
Socialite Sibling Pop-Ups
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
<
44
Rainbow Marble Pasteries
Rainbow Marble Pasteries
This Recipe for Rainbow Pop Tarts From Aww Sam Looks Scrumptious
<
43
Teen-Centric Decor Ads
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
<
42
Japanese Fashion Dolls
Japanese Fashion Dolls
The Shibajuku Girls Dolls are Inspired by Japanese Street Fashion
<
41
LGBT Disney Shows
LGBT Disney Shows
A 'Doc McStuffins' Episode Featured Same-Sex Parents
<
40
3D Selfie Generators
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
<
39
Social Media GIF Buttons
Social Media GIF Buttons
Facebook Has Added a Graphics Interchange Format Button to Comments
<
38
AR Scavenger Hunts
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
<
37
Toy-Included Gen Z Magazines
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
<
36
Tween Influencer Communities
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
<
35
DIY Music Video Apps
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
<
34
Social Gen Z Platforms
Social Gen Z Platforms
Yoursphere is Customizable Social Media App for Tweens
<
33
Gen Z-Targeted Magazines
Gen Z-Targeted Magazines
'Teen Boss' is a Newly Launched Entrepreneurial Magazine for Generation Z
<
32
Pop Culture-Inspired Candies
Pop Culture-Inspired Candies
The New Ring Pop Gummies Chains are Edible Jewelry
<
31
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
<
30
Unisex Teen Skincare
Unisex Teen Skincare
SAMFARMER Creates Unisex Personal Care Products for Youth
<
29
Princess Toy Subscriptions
Princess Toy Subscriptions
PleyBox's Subscription Service for Kids Has Official Disney Items
<
28
Children's Lifestyle Retailers
Children's Lifestyle Retailers
Kira Kids Fun Merchandise Like Graphic Tees and Collectible Toys
<
27
Social Avatar Apps
Social Avatar Apps
Miitomo is a Customizable App That Reveals Fun Facts About Friends
<
26
Sci-Fi Series Cast Editorials
Sci-Fi Series Cast Editorials
This Retro Photography Series Features the Stranger Things Cast
<
25
Exclusive Popstar Merchandise
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
<
24
Disney Movie-Themed Makeup Collections
Disney Movie-Themed Makeup Collections
Lorac is Now Offering a Beauty and the Beast Makeup Set
<
23
Female Superhero Children's Pop-Ups
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
<
22
Teen Influencer Clothing Collections
Teen Influencer Clothing Collections
The Zaya by Zendaya Line Features a Wide Range of Pieces
<
21
Transgender Doll Toys
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
<
20
Filter-Centered Celebrity Editorials
Filter-Centered Celebrity Editorials
Willow Smith Was the Focus of GARAGE Magazine App's Issue
<
19
Fashionable High Schooler Editorials
Fashionable High Schooler Editorials
The New Fear of God Collection Was Inspired by Unique Teens
<
18
Kid-Friendly Pop-Up Spas
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
<
17
Teen Dancer Clothing Collections
Teen Dancer Clothing Collections
Maddie Ziegler is Creating Her Very Own 'Maddie' Clothing Line
<
16
Bold Unisex Fashions
Bold Unisex Fashions
Hayley Elsaesser's 'Verona Beach' Collection Features Bright Summer Prints
<
15
Reality Star Sneaker Editorials
Reality Star Sneaker Editorials
This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer
<
14
Bottled Hair Glitters
Bottled Hair Glitters
Major Moonshine's Hair Products Embody a Daring and Mystical Look
<
13
Vlogger-Created Fashion Lines
Vlogger-Created Fashion Lines
YouTuber Jenn Im Launched an Affordable Clothing Collection
<
12
Interactive Doll Retailers
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
<
11
Eco Tween Fashion Kits
Eco Tween Fashion Kits
The Fashion Angels Garbage to Glam Upcycling Product Lineup is Interactive
<
10
Athletic Fairy Tale Footwear
Athletic Fairy Tale Footwear
New Balance Created Beauty and the Beast Shoes for Women and Girls
<
9
Teen Activist Editorials
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
<
8
Sprawling Accessories Stores
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
<
7
Unisex Children's Streetwear
Unisex Children's Streetwear
The Spring/Summer BAPE Kids Collection Boasts Bold Branding and Color
<
6
Fast Fashion Disney Collections
Fast Fashion Disney Collections
Forever 21's Disney x Pixar Line Includes Nostalgia-Inducing Items
<
5
Disney Princess-Inspired Streetwear
Disney Princess-Inspired Streetwear
This New Disney and Local Heroes Collection Powerful Graphics
<
4
Pizzeria-Themed Rapper Apparel
Pizzeria-Themed Rapper Apparel
Yachty’s Pizzeria is a Pop-Up Showcasing the Star's New Merchandise
<
3
Gender-Neutral Fast Fashion
Gender-Neutral Fast Fashion
The Ungendered Line from Zara Can Be Worn by Anyone
<
2
Meme-Inspired Clothing
Meme-Inspired Clothing
This Clothing Collection Was Inspired by the 'Arthur Fist' Meme
<
1
Educational Menstrual Cycle Games
Educational Menstrual Cycle Games
This Board Game Shifts Tween Perspectives on Periods
<