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Top 100 Cosmetics Trends in 2021

From Adaptive Smart Serums to Virtual Beauty Labs

— December 31, 2021 — Fashion
Cryogenic-inspired skincare, waterless formulas, sustainable packaging and virtual beauty experiences are just a few of the top 2021 cosmetic trends.

This year saw the rise of mask-friendly beauty products and many solutions to combat maskne. Going forward, consumers are investing in skin-caring formulas of all kinds, ranging from makeup products to aromatic candles made with nourishing oils and waxes that can be worked into a soothing skincare routine.

Thanks to artificial intelligence and other technologies, skincare products are becoming smarter and better at delivering targeted results for individual consumer concerns. This concept is exemplified in the Dermalogica Smart Response Serum and similar solutions that boast adaptive features that suit highly individualized needs.

Find more beauty innovations in the Trend Hunter 2022 Trend Report.
7
Score
Popularity
Activity
Freshness
93
Gender Fluid Makeup Collections
Gender Fluid Makeup Collections
The Harris Reed X MAC Collection was Inspired by 70s Glam Rockers
<
92
High-Performance Beauty Ranges
High-Performance Beauty Ranges
The Zara Beauty Collection Shares Refillable Lipsticks & More
<
91
Fast-Casual Restaurant Cosmetics
Fast-Casual Restaurant Cosmetics
The Limited-Edition e.l.f. x Chipotle Collection Targets Gen Z
<
90
Vegan Aloe Vera Brow Gels
Vegan Aloe Vera Brow Gels
Tinty Has Launched its All-Natural Vegan Eyebrow Gel
<
89
Multi-Use Detoxifying Skincare
Multi-Use Detoxifying Skincare
Skin Crush's Face Scrub and Mask is Activated by Water
<
88
Clarifying Extract Room Sprays
Clarifying Extract Room Sprays
The Contents Co. Salvia Room Spray is Made in Small Batches
<
87
Reusable Accessory Bags
Reusable Accessory Bags
Ziploc and Janel Parrish Created Stylish, Semi-Transparent Storage Bags
<
86
Customizable Bathtime Gifts
Customizable Bathtime Gifts
Lush Now Makes It Easy to Personalize Curated Bath Gift Boxes
<
85
Detoxifying Underarm Masks
Detoxifying Underarm Masks
The Curie Clay Detox Mask is Made with Facial-Grade Ingredients
<
84
Simple Luxury Skincare
Simple Luxury Skincare
Fior Shares Effective Plant-Based Solutions from Industry Experts
<
83
Hands-Free Body Skincare
Hands-Free Body Skincare
Dew It Makes Hassle-Free Body Care Products for Busy Women
<
82
Positive Affirmation Kids Cosmetics
Positive Affirmation Kids Cosmetics
Dove Kids Care is Part of the Brand's Self-Esteem Project
<
81
Adaptive Smart Serums
Adaptive Smart Serums
The Dermalogica Smart Response Serum Delivers What Skin Needs
<
80
Aluminum-Free Refillable Deodorants
Aluminum-Free Refillable Deodorants
Dove Refillable Deodorant Comes in a Stainless Steel Case
<
79
Skin-Firming Body Devices
Skin-Firming Body Devices
The Trilight Body Sculpt Fit Shares LEDs with Synergistic Benefits
<
78
Stress-Fighting Adaptive Skincare
Stress-Fighting Adaptive Skincare
Nutricentials Bioadaptive Skin Care Supports Resilience
<
77
Sophisticated Fruity Fragrances
Sophisticated Fruity Fragrances
The Boy Smells Marble Fruit Fragrance Supports The Trevor Project
<
76
Brightening Turmeric Moisturizers
Brightening Turmeric Moisturizers
KORA Organics' Turmeric Glow Moisturizer Uses Refill Pods
<
75
Affordable Skincare Discovery Kits
Affordable Skincare Discovery Kits
The $10 Eight Saints Discovery Kit Boasts 12 Mini Products
<
74
AI-Driven Skincare Systems
AI-Driven Skincare Systems
VesCir Introduced the Dynamic iCI System at CES 2021
<
73
Plastic-Free Skincare Balms
Plastic-Free Skincare Balms
Scence Makes All-Natural, Small-Batch Products in Paper Tubes
<
72
Brightening Skincare Nectars
Brightening Skincare Nectars
Uncommon Beauty's Pineapple Peptide Nectar is More Viscous Than Serum
<
71
Art Supply-Inspired Cosmetics
Art Supply-Inspired Cosmetics
The Claropsyche Sketch Pad Palette Mimics a Box of Watercolor Paints
<
70
Clarifying Skin Supplements
Clarifying Skin Supplements
111SKIN's Clarity Beauty Dose Supports Clear Skin from the Inside Out
<
69
Hydrating Beauty Sleeping Masks
Hydrating Beauty Sleeping Masks
Shiseido's Waso Sleeping Mask Has a Gel Texture
<
68
Moisturizing Skincare Pearls
Moisturizing Skincare Pearls
florence by mills' Hit Reset Moisturizing Mask Pearls are Crushable
<
67
Health-Focused Handheld Skin Scrubbers
Health-Focused Handheld Skin Scrubbers
The TAO Clean Cleansing Brush Comes with a Cleaning Dock
<
66
NFC-Enabled Fragrances
NFC-Enabled Fragrances
The Paco Rabanne Phantom Fragrance Bottle Links to Digital Content
<
65
Waterless Skincare Balms
Waterless Skincare Balms
SBTRCT's Moisturizing Facial Balm Nourishes with Shea, Rosehip & Squalane
<
64
At-Home Spa Devices
At-Home Spa Devices
Finishing Touch Flawless Shares Four Essential Tools for an At-Home Spa
<
63
Tri-Phase Skincare Essences
Tri-Phase Skincare Essences
L'Occitane's Immortelle Reset Boosts Balance, Radiance and Strength
<
62
Refillable Fragrance Brushes
Refillable Fragrance Brushes
Jo Loves' Fragrance Paintbrush Can Be Loaded with Different Scents
<
61
Upcycled Cosmetic Ingredients
Upcycled Cosmetic Ingredients
Full Circle Upcycles Distillery Leftovers to Help Create Cosmetics
<
60
Refillable Antiperspirant Cases
Refillable Antiperspirant Cases
Secret's Cases are Made with 100% Paperboard Packaging
<
59
Contactless Product Testers
Contactless Product Testers
GK Concept's Dropper Provides Touch-Free Testing Experiences In-Store
<
58
Celebrity-Backed Floral Fragrances
Celebrity-Backed Floral Fragrances
The Jeff Leatham Collection's Perfume Bottles are also Vases
<
57
Rapid Robot Manicures
Rapid Robot Manicures
Clockwork's Nail Painting Robot Paints Nails in Less Than 10 Minutes
<
56
Multi-Sensory Solid Fragrances
Multi-Sensory Solid Fragrances
The Es·sence Collection Explores the Future of Fragrance
<
55
Two-Minute Beauty Devices
Two-Minute Beauty Devices
Nu Skin's ageLOC Boost System Creates Brighter, Plumper Skin
<
54
Elegant Cosmetic Product Fridges
Elegant Cosmetic Product Fridges
The inDare x PINKTOP Portable Beauty Fridge Keeps Products Fresh
<
53
Tech Giant AR Salons
Tech Giant AR Salons
Amazon Opens New Augmented Salon to Showcase Technology to Client & Stylists
<
52
Deep-Cleansing Facial Devices
Deep-Cleansing Facial Devices
The Deep Cleanser by Clearproskin Targets Blackheads & Clogged Pores
<
51
Peel-Off Nail Masks
Peel-Off Nail Masks
This Sally Hansen Nail Care Treatment Hydrates and Conditions
<
50
Cruelty-Free Probiotic Deodorants
Cruelty-Free Probiotic Deodorants
Hume Supernatural Naturally Revolutionizes the Deodorant Formula
<
49
Refillable Clean Deodorants
Refillable Clean Deodorants
The Clean Deo by Beautycounter Boasts a Cornstarch & Coconut Oil Base
<
48
Refillable Tinted Sunscreen Pens
Refillable Tinted Sunscreen Pens
Milk Makeup's New Sunshine Skin Tint Packaging Reduces Waste
<
47
At-Home Beautifying Tools
At-Home Beautifying Tools
Versed's Instant Gratification Dermaplaning Tool is Convenient
<
46
Powdered Personal Care Products
Powdered Personal Care Products
Lifelong Makes Waterless, Waste-Reducing Body Wash, Shampoo & Soap
<
45
Aromatic Skin-Caring Candles
Aromatic Skin-Caring Candles
The Skincare Lotion Candle Soothes the Senses and the Skin
<
44
Probiotic Breakout Supplements
Probiotic Breakout Supplements
Zitsticka's Skin Discipline is a Supplement That Targets Breakouts
<
43
Upgraded Bio-Composite Cosmetic Jars
Upgraded Bio-Composite Cosmetic Jars
Sulapac and Quadpack Unveil a Jar for Water-Based Formulas
<
42
Refillable Antiperspirant Kits
Refillable Antiperspirant Kits
Old Spice's Refillable Cases Avoid Single-Use Plastic Packaging
<
41
Innovative Essential Oil Diffuser
Innovative Essential Oil Diffuser
The Earth Essential Oil Ceramic Diffuser is a Eye-Catching
<
40
LED Face Brushes
LED Face Brushes
Vanity Planet's LEDA is a Multi-Purpose Tool for a Spa-Like Deep Cleanse
<
39
Bronzing Blurring Creams
Bronzing Blurring Creams
The Truly Hotter in Person Bronze & Blur Cream is a Soothing Self-Tanner
<
38
Sustainable Packaging Alternatives
Sustainable Packaging Alternatives
L'Occitane Introduces In-Store Product Refills
<
37
All-Over Cream Sprays
All-Over Cream Sprays
Boum-Boum Milk is a Three-in-One Toner, Serum and Moisturizer
<
36
Brazil Nut Body Butters
Brazil Nut Body Butters
Trader Joe's Moisturizer Nourishes with Shea, Coconut, Acai & Guarana
<
35
High-Tech Skincare Masks
High-Tech Skincare Masks
Morrama's Post-Pandemic Skincare Masque Fights Mask-Induced Irritation
<
34
Jelly Serum Bars
Jelly Serum Bars
Dew Mighty's Solid Skincare Bar Replaces All Serums, Moisturizers & Oils
<
33
Luxury Virtual Makeup
Luxury Virtual Makeup
Dior's Zepeto Collab Lets Users Create 3D Beauty Avatars
<
32
Virtual Skincare Cities
Virtual Skincare Cities
SK-II CITY Shares an Immersive Experience with Animated Films
<
31
Waterless Face Cleansers
Waterless Face Cleansers
ONDA Beauty's Face Cleanser Uses Hydrosols in Place of Water
<
30
Bespoke Lipstick-Printing Devices
Bespoke Lipstick-Printing Devices
YSL Lipstick Pods Allow Users to Create Lipstick At-Home
<
29
Virtual Nail Polish Salons
Virtual Nail Polish Salons
Essie on Hand is a Pandemic-Friendly Alternative to Swatching
<
28
Refillable Beauty Product Packaging
Refillable Beauty Product Packaging
The Quadpack Regula Airless Packaging Has Been Revamped
<
27
LED Bodycare Devices
LED Bodycare Devices
The DRx SpectraLite BodyWare Pro is Made of a Moldable Material
<
26
Luxurious Sexual Wellness Brands
Luxurious Sexual Wellness Brands
KETISH Makes Wellness-Focused Solutions That Banish Shame
<
25
Touchless Fragrance Testers
Touchless Fragrance Testers
Coty & Êverie Developed a Smart Device for Safe In-Store Sampling
<
24
Virtual Beauty Showrooms
Virtual Beauty Showrooms
Mary Kay's Suite 13 Virtual Supports Women in Beauty Tech
<
23
Ayurvedic Vegan Body Oils
Ayurvedic Vegan Body Oils
iYURA Adds the Balaayah Black Gram Body Booster to Its Product Range
<
22
Refillable Perfume Packaging
Refillable Perfume Packaging
Sillages Paris' Packaging is Infinitely Refillable & Easy to Recycle
<
21
Makeup Palette Rings
Makeup Palette Rings
Nail Artist Betina Goldstein Created a Wearable, Reusable Palette
<
20
Regenerative Skincare Devices
Regenerative Skincare Devices
Lightinderm Triggers Regeneration with Light & Encapsulated Serums
<
19
Experiential Beauty Stores
Experiential Beauty Stores
MyGlamm's Beauty Store Focuses on Safe Product Testing & Collaboration
<
18
Zero-Waste Deodorant Sticks
Zero-Waste Deodorant Sticks
Raw Sugar Deodorant is Packaged in Eco-Friendly Paper Tubes
<
17
Sleep-Promoting Light Therapy Devices
Sleep-Promoting Light Therapy Devices
Joovv Enhances Sleep Patterns and Balances Circadian Rhythms
<
16
Natural Botox Alternatives
Natural Botox Alternatives
DCP Hemigal Believed to Have Discovered a Natural Botox Replacement
<
15
Unisex Nail Polish Lines
Unisex Nail Polish Lines
Lil Yachty's Crete is Removing the Stigma of Men Decorating Their Nails
<
14
Virtual Beauty Boutiques
Virtual Beauty Boutiques
bareMinerals' Virtual Villa is an Immersive Shopping Experience
<
13
Frozen Cream Moisturizers
Frozen Cream Moisturizers
The Vue De Pulang Frozen Cream is Soothing, Hydrating and Tightening
<
12
AR-Powered Beauty Experiences
AR-Powered Beauty Experiences
Lancôme Launches Immersive Headset Experience at Flagship Store
<
11
Utilitarian Luxury Packaging
Utilitarian Luxury Packaging
The Chanel Factory 5 Collection Plays with Unconventional Packaging
<
10
Play-Focused Beauty Stores
Play-Focused Beauty Stores
ETUDE HOUSE's Beauty Store Concept Encourages Discovery & Customization
<
9
Powdered Body Washes
Powdered Body Washes
The Bawdy Wash is a Water-Activated Powder-to-Foam Cleanser
<
8
Solar-Powered Beauty Stores
Solar-Powered Beauty Stores
SoulTree in India Sets a Precedent as a Sustainable Flagship
<
7
Dissolving Shower Packets
Dissolving Shower Packets
Plus' Zero-Waste Body Wash Comes in Dehydrated Squares
<
6
Paper Cosmetic Packaging
Paper Cosmetic Packaging
This Eco-Friendly Package is Designed for Kolmar Korea
<
5
Toner Blending Devices
Toner Blending Devices
Formularity by Amorepacific is a CES 2021 Innovation Award Honoree
<
4
Smart Perfume Devices
Smart Perfume Devices
Launched at CES 2021, Ninu is an On-Demand Dispenser and AI-Powered App
<
3
Automated Nail Painting Systems
Automated Nail Painting Systems
The 'NIMBLE' Nail Painter Gets the Job Done in 10-Minutes
<
2
Virtual Beauty Labs
Virtual Beauty Labs
Skin School x Clinique Laboratories Provides an Immersive Experience
<
1
Skin Icing Cubes
Skin Icing Cubes
The Contour Cube Sculpts, Tightens Pores and Depuffs with Ice
<