Lil Yachty's Crete is Removing the Stigma of Men Decorating Their Nails
Laura McQuarrie — May 6, 2021 — Pop Culture
References: crete.co & thedieline
Lil Yachty's Crete is a unisex nail polish line that celebrates the creativity and individuality in everyone, and it does so through decorative and expressive nail art colors. The product line created by the recording artist is on a mission to make nail polish products more widely accessible to men.
The first drop from the brand is called NEGATIVES 001 and it introduces a trio of neutral matte shades in clicker pen cases. Unlike conventional nail polish packaging, this pen format includes a clickable button for applying the universally flattering shades from the rapper-created brand.
Officially launching soon, Crete promises to inspire self-expression and acceptance, and encourage men to color their nails without judgement.
The first drop from the brand is called NEGATIVES 001 and it introduces a trio of neutral matte shades in clicker pen cases. Unlike conventional nail polish packaging, this pen format includes a clickable button for applying the universally flattering shades from the rapper-created brand.
Officially launching soon, Crete promises to inspire self-expression and acceptance, and encourage men to color their nails without judgement.
Trend Themes
1. Unisex Nail Polish - Unisex nail polish lines like Crete are breaking down gender barriers and encouraging self-expression, highlighting disruptive innovation opportunities in gender-neutral beauty products.
2. Clicker Pen Packaging - Clicker pen packaging for nail polish, as seen with Crete's NEGATIVES 001 collection, offers a more convenient and precise application, creating opportunities for disruption in the cosmetic packaging industry.
3. Men's Beauty Products - The rise of men's beauty products, including nail polish lines like Crete, presents new opportunities for disruptive innovation in a previously untapped market for gender-neutral and inclusive beauty products.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can embrace the trend of unisex nail polish and expand beyond traditional gender norms to produce more inclusive cosmetic products.
2. Fashion and Apparel - The fashion and apparel industry can incorporate unisex nail polish lines like Crete as a new form of self-expression and encourage consumers to embrace individuality through fashion choices.
3. Packaging and Containers - The packaging and containers industry can explore the use of clicker pen packaging for cosmetic products beyond nail polish and innovate more convenient and precise ways to apply a variety of beauty products.
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