The Claropsyche Sketch Pad Palette Mimics a Box of Watercolor Paints
Jana Pijak — January 28, 2021 — Fashion
References: claropsyche
The Claropsyche Sketch Pad palette is described as a set of "watercolors for the face and body" with "no paper required." The vivid eye makeup kit is water-activated and is sold with a fine liner brush. Before use, the product should be combined with 3 to 5 drops of water and mixed for desired opacity.
This versatile makeup palette can be used as body paint, eyeshadow, a bold liner and more, encouraging self expression and staying true to Claropsyche's brand ethos. The independent beauty brand is known for its vibrant aesthetic and is a fan favorite among Gen Z and Millennial beauty lovers.
Inspired by watercolor paints, the colors in the Sketch Pad palette also come off with water, are certified vegan and cruelty free and are not a long wear product making -- makeup removal hassle-free and quick.
This versatile makeup palette can be used as body paint, eyeshadow, a bold liner and more, encouraging self expression and staying true to Claropsyche's brand ethos. The independent beauty brand is known for its vibrant aesthetic and is a fan favorite among Gen Z and Millennial beauty lovers.
Inspired by watercolor paints, the colors in the Sketch Pad palette also come off with water, are certified vegan and cruelty free and are not a long wear product making -- makeup removal hassle-free and quick.
Trend Themes
1. Art-inspired Cosmetics - The trend of creating makeup products inspired by art supplies, such as watercolor paints, provides opportunities for cosmetics brands to tap into creative self-expression and engage with younger consumers.
2. Water-activated Makeup - The popularity of water-activated makeup like the Claropsyche Sketch Pad palette presents a disruptive innovation opportunity for makeup brands to invest in developing nontraditional, customizable makeup formulas and textures that encourage experimentation and creativity.
3. Versatile Makeup Products - The versatility of the Claropsyche Sketch Pad palette, which can be used as body paint, eyeshadow, and liner, highlights the growing consumer demand for multipurpose, adaptable makeup products, which presents an opportunity for cosmetics brands to develop innovative products that cater to this trend.
Industry Implications
1. Cosmetics - The cosmetics industry could consider creating more makeup lines inspired by art supplies like watercolor paints as a way to engage with millennial and Gen Z age groups who are looking for more creative self-expression in their daily routines.
2. Beauty E-commerce - E-commerce beauty and makeup brands can capitalize on the trend of water-activated makeup by creating seamless digital experiences that allow customers to preview and experiment with makeup shades and formulations using augmented reality (AR) and artificial intelligence (AI).
3. Art Supplies - The growing trend of art supply-inspirations in cosmetics could change the way art supply manufacturers market paint products, highlighting the potential for creating multifunctional products and tapping into the makeup consumer base who value versatility and creativity in their makeup choices.
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