Fior Shares Effective Plant-Based Solutions from Industry Experts
Laura McQuarrie — February 13, 2021 — Fashion
References: fiorskincare & popdust
SImple luxury skincare brand Fior was created with the shared efforts of medical professionals, top beauty brand creators and skincare expert and Plastic Surgeon Dr. Robert Tornambe. Meaning "true" in Gaelic, Fior is on a mission to make products that are natural, vegan-friendly and cruelty-free with top-quality ingredients. The brand recognizes that people are turning their attentions to natural skincare and its formulas are enriched with vitamins to support the body's largest organ.
The brand's Hydra Boost Facial Serum, Hyaluronic Acid + Vitamin B5 is a refreshing solution for targeting wrinkles and promoting the production of collagen and elastin. Prized ingredients like rose absolute and geranium essential oils are featured in the serum for the face and neck. Fior also makes simple, effective and authentic skincare solutions in the form of facial oils and medium-weight creams.
The brand's Hydra Boost Facial Serum, Hyaluronic Acid + Vitamin B5 is a refreshing solution for targeting wrinkles and promoting the production of collagen and elastin. Prized ingredients like rose absolute and geranium essential oils are featured in the serum for the face and neck. Fior also makes simple, effective and authentic skincare solutions in the form of facial oils and medium-weight creams.
Trend Themes
1. Natural Skincare - With the rise of eco-conscious consumers, the natural skincare trend is disrupting the traditional beauty industry by promoting vegan-friendly and cruelty-free beauty products.
2. Plant-based Formulas - Brands like Fior are focused on the disruptive innovation opportunity of using plant-based ingredients with proven benefits in creating effective skincare solutions.
3. Vitamin-enriched Skincare - The demand for skincare products that not only clean and moisturize but also provide nourishment to the skin drives this trend, presenting an opportunity for companies to add value to their offerings by incorporating vitamins into their products.
Industry Implications
1. Beauty and Personal Care - As consumers become increasingly conscious of the products they use on their bodies, the beauty and personal care industry has an opportunity to adapt by promoting natural and ethical products like the ones offered by Fior.
2. Plant-based Products - The use of plant-based formulas in skincare products presents a disruptive innovation opportunity for the wider plant-based products industry, to expand into new markets and reach eco-conscious consumers.
3. Vitamins and Supplements - As skincare consumers prioritize products that provide health benefits and nourishment to their skin, the vitamins and supplements industry has potential to align with the natural skincare trend and partner with beauty brands like Fior to incorporate their products into skincare solutions.
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