MyGlamm's Beauty Store Focuses on Safe Product Testing & Collaboration
Laura McQuarrie — March 11, 2021 — Business
References: vogue.in
MyGlamm's store in Juhu, Mumbai is a destination for beauty enthusiasts and a location that sets a precedent for the new normal. Upon entering the store, guests are greeted with their very own sanitation kit so that they can safely handle products before and after use. Beauty lovers are offered plenty of space to play and MyGlammXO Insiders are even invited to collaborate on the beauty products they want to come to fruition.
"We have created an experience that brings together co-creation and shared artistry between brand and consumer to disrupt the conventional trial-first concepts for beauty with a flagship that redefines beauty retail's role for physically socially distant yet digitally socially communal consumers," describes MyGlamm founder and CEO Darpan Sanghvi.
"We have created an experience that brings together co-creation and shared artistry between brand and consumer to disrupt the conventional trial-first concepts for beauty with a flagship that redefines beauty retail's role for physically socially distant yet digitally socially communal consumers," describes MyGlamm founder and CEO Darpan Sanghvi.
Trend Themes
1. Experiential Retail - Brands can create immersive experiences that offer customers a unique and interactive shopping journey, leading to increased engagement and conversions.
2. Collaborative Product Development - By inviting customers to co-create products, brands can build a community of loyal fans who feel invested in the brand's success and are more likely to make repeat purchases.
3. Sanitation-focused Retail - With ongoing concerns around hygiene and safety, brands can differentiate themselves by prioritizing sanitation and offering customers peace of mind while they shop.
Industry Implications
1. Beauty - The beauty industry is ripe for disruption through innovative retail experiences and collaborative product development that cater to the changing needs and expectations of consumers.
2. Retail - Retailers can differentiate themselves by creating unique, immersive in-store experiences that go beyond traditional shopping and incorporate elements of community and collaboration.
3. Hospitality - The hospitality industry can learn from MyGlamm's approach to customer engagement and collaboration by finding ways to involve guests in the design and development of new products and services.
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