Old Spice's Refillable Cases Avoid Single-Use Plastic Packaging
Laura McQuarrie — February 10, 2021 — Eco
References: oldspice & businesswire
Thanks to its sustainable new refillable antiperspirant cases, Old Spice is making it easier for consumers to make sustainable choices without having to compromise when it comes to 48-hour sweat protection.
In the fight against plastic, tons of brands have created refillable deodorant packaging, including Old Spice, which launched Aluminum Free deodorants in recyclable paper tube packaging with 100% FSC certified paperboard. Now, the brand is introducing a waste-reducing option for antiperspirant. The starter kit introduces a user-friendly case that can easily be replenished as needed with the purchase of refills. Freddy Bharucha, SVP P&G Personal Care, says “By providing sustainable solutions for both antiperspirants and aluminum free deodorants at some of the most affordable prices on the market, we’re able to make sustainable choices a reality for more consumers.”
In the fight against plastic, tons of brands have created refillable deodorant packaging, including Old Spice, which launched Aluminum Free deodorants in recyclable paper tube packaging with 100% FSC certified paperboard. Now, the brand is introducing a waste-reducing option for antiperspirant. The starter kit introduces a user-friendly case that can easily be replenished as needed with the purchase of refills. Freddy Bharucha, SVP P&G Personal Care, says “By providing sustainable solutions for both antiperspirants and aluminum free deodorants at some of the most affordable prices on the market, we’re able to make sustainable choices a reality for more consumers.”
Trend Themes
1. Refillable Antiperspirant Packaging - Sustainable alternatives to traditional antiperspirant packaging can be explored by other personal care brands to reduce waste and provide affordable options for consumers.
2. Sustainable Personal Care - The demand for sustainable and eco-friendly personal care products is increasing, providing opportunities for brands to differentiate themselves with innovative, sustainable packaging solutions.
3. Affordable Sustainability - Offering affordable sustainable options for everyday products can attract a wider range of consumers who want to reduce their environmental impact without compromising on quality.
Industry Implications
1. Personal Care Industry - The personal care industry can benefit from exploring sustainable packaging options for a variety of products, including deodorants and antiperspirants, to meet evolving consumer demand for eco-friendly products.
2. Packaging Industry - The packaging industry can innovate to provide more sustainable alternatives to traditional single-use packaging for personal care products, in line with increasing consumer demand for eco-friendly options.
3. Eco-friendly Retail Industry - Eco-friendly retailers have the opportunity to attract consumers looking for affordable and sustainable options for everyday products, such as refillable antiperspirant cases, to reduce waste and promote sustainability.
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