Dove Kids Care is Part of the Brand's Self-Esteem Project
Michael Hemsworth — February 4, 2021 — Marketing
References: dove & drugstorenews
The Dove Kids Care line is a new collection of cosmetic products just for children that are targeted towards their needs, while also working to support a healthy mindset. The products include the Kids Care Bubble Bath, Kids Care Foaming Body Wash and the Kids Care Slime Wash, which all feature a hypoallergenic formula. The cosmetics are part of the brand's Self-Esteem Project and feature positive affirmations for kids to say each day to encourage a healthy mindset.
The Dove Kids Care line features a range of colors, textures and scents that are intended to get kids excited about bath time. Launching this month, the cosmetic product range will be available both online and in-store at Target for parents to pick up.
The Dove Kids Care line features a range of colors, textures and scents that are intended to get kids excited about bath time. Launching this month, the cosmetic product range will be available both online and in-store at Target for parents to pick up.
Trend Themes
1. Positive Affirmation Cosmetics - Creating children's cosmetic products that feature positive affirmations can encourage a healthy mindset.
2. Healthy Mindset Products for Children - Designing products that have positive effects on children's mental health can create a new market and business opportunity.
3. Hypoallergenic Children's Cosmetics - Creating a line of hypoallergenic cosmetics specifically for children can provide a unique selling point and disrupt the children's cosmetics industry.
Industry Implications
1. Children's Cosmetics Industry - Developing innovative products that address the specific needs and wants of children can position a company as a leader in the industry.
2. Mental Health Industry - Creating products tailored to promoting a healthy mindset in children can take advantage of the growing interest in mental health and wellness.
3. Retail Industry - Bringing a line of positive-affirmation cosmetics for children online and in-store can appeal to consumers seeking unique and ethical products for their kids.
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