The Truly Hotter in Person Bronze & Blur Cream is a Soothing Self-Tanner
Laura McQuarrie — October 15, 2021 — Fashion
References: trulybeauty & newbeauty
Truly's Hotter in Person Bronze & Blur Cream boasts a silky texture and a formula that's beneficial for smoothing and tanning skin. The antioxidant-packed formula boasts not only a strawberry color but also berry ingredients, organic jojoba oil, pomegranate, ginseng and tea tree to brighten and boost radiance. Of all these ingredients, the brand calls out ginseng as a star that's useful for its anti-inflammatory properties, as well as its ability to reduce irritation, redness and swelling, while also enhancing the skin's elasticity.
With Vitamin C and AHAs from strawberries, the unique body cream creates a blurring effect. Over time, the product develops to create an even, healthy-looking glowing bronzed effect. When used daily, a deeper tan develops, all the while sharing skin-caring benefits.
With Vitamin C and AHAs from strawberries, the unique body cream creates a blurring effect. Over time, the product develops to create an even, healthy-looking glowing bronzed effect. When used daily, a deeper tan develops, all the while sharing skin-caring benefits.
Trend Themes
1. Bronzing Blurring Creams - Innovative formulations that blur imperfections while providing a natural-looking tan have the potential to disrupt the traditional self-tanning market.
2. Antioxidant Self-tanners - Skin care-focused self-tanning products that incorporate antioxidant-rich ingredients could capitalize on the current wellness trend while providing sun-kissed skin.
3. Multi-functional Skincare Products - Combining skincare and self-tanning benefits is a growing trend that appeals to consumers seeking simplified beauty routines.
Industry Implications
1. Beauty and Personal Care - Incorporating skin care benefits into self-tanning products is an opportunity for companies to capitalize on the growing demand for multi-functional skincare products.
2. Wellness - Self-tanning products with added antioxidant benefits tap into the wellness trend and appeal to conscious consumers looking for beneficial beauty products.
3. E-commerce - The rise of e-commerce has made it easier for emerging beauty brands to enter the market and disrupt traditional industry players with innovative formulations and unique positioning.
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