Chris Skleryk — February 5, 2007 — Pop Culture
References: nextlevelguitar & youtube
This is an ingenious idea. Learning how to play guitar has been a goal of mine for the longest time but I just cannot find time to take lessons, and some of them can get pricey. The Next Level Guitar offers some free online tutorial videos for a wide selection of songs as well as chord demos and written lessons. Hit up their forums and they will answer any questions you have as well as request your favourite song to be “video lesson'dâ€. To get a membership, which would entitle you to all available content on the site, will run you $139/yr, which isn't that steep considering the lessons are built around your schedule, right from your home. Co Founders Tim Gilberg & David Taub have come up with the idea of online guitar lessons. Using highly accessible video sites such as Google video and Youtube they felt they could bring their “innovative guitar instruction techniques to anyone looking to improve their playing skillsâ€:Consider it Brung!
Trend Themes
1. Online Music Learning - Using video sites such as YouTube and Google Videos for innovative guitar instruction techniques, opens the door for online music learning opportunities.
2. Subscription-based Online Education - Providing memberships, such as The Next Level Guitar's $139/yr, may be a viable business model for online music education and create revenue streams.
3. Interactive Online Communities - Creating forums and video requests to answer questions about music learning, building an interactive online community, could allow companies to add value to online music education services.
Industry Implications
1. Online Music Education - Enterprises could build platforms aimed at providing innovative music education services, using video streaming sites like YouTube and Google videos as the basis and to create interactive learning experiences.
2. Subscription-based Learning - Businesses may aim to offer its users valuable membership plans to gain access to exclusive and innovative music teaching so students can learn at their own pace while catering to specific needs.
3. Online Learning Communities - Creating interactive online communities, forums, and video requests that users can use to connect with each other and with educators under a shared goal of music education and offer additional learning resources.
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