Naomi Campbell for Hot SoBe Life Water
mediterranean — July 15, 2008 — Pop Culture
References: thrillicious & blogs.fashionweekdaily
Supermodel Naomi Campell is a black magic woman in the new SoBe Life Water commercial.
After the success of the Superbowl 2008 ad, in which she danced alongside lizards to Michael Jackson's Thriller, Naomi is dancing to a different tune in the follow up.
Set on an exotic beach, Naomi dons a custom silver swimsuit and Christian Louboutin shoes while she dances to the rhythm of Black Magic Woman being played by a bunch of funky lizards. One of the lucky lizards even gets to plant a wet one on Naomi's delicious lips.
After watching the commercial above, make sure to catch the first ad below:
After the success of the Superbowl 2008 ad, in which she danced alongside lizards to Michael Jackson's Thriller, Naomi is dancing to a different tune in the follow up.
Set on an exotic beach, Naomi dons a custom silver swimsuit and Christian Louboutin shoes while she dances to the rhythm of Black Magic Woman being played by a bunch of funky lizards. One of the lucky lizards even gets to plant a wet one on Naomi's delicious lips.
After watching the commercial above, make sure to catch the first ad below:
Trend Themes
1. Experiential Marketing - Disruptive innovation opportunities can be found in creating immersive and engaging brand experiences like dancing with lizards in commercials.
2. Celebrity Endorsements - Opportunities for disruptive innovation arise in leveraging celebrity partnerships to create memorable and impactful marketing campaigns.
3. Customized Fashion - The trend of customizing fashion items like silver swimsuits presents an opportunity for disruptive innovation in personalized products.
Industry Implications
1. Beverage Industry - The beverage industry can explore disruptive innovation by incorporating unique and entertaining marketing strategies to enhance brand perception and customer engagement.
2. Fashion Industry - The fashion industry can embrace disruptive innovation by leveraging collaborations with celebrities and creating customized fashion items that resonate with consumers.
3. Advertising Industry - Disruptive innovation opportunities in the advertising industry can be found in exploring unconventional and attention-grabbing approaches, such as using lizards and celebrity endorsements, to capture audience attention and increase brand interest.
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