Oreo's Gifting Site Delivers Cookie Gifts Without a Recipient's Address
Laura McQuarrie — December 9, 2016 — Marketing
References: gifts.oreo & trndmonitor
Last year, Oreo helped consumers to create unique cookie gifts for people by enabling them to customize their own festive packaging. Now, the cookie brand is changing things up for this year's season with a direct-to-consumer gifting website.
At gifts.Oreo.com, web users are able to purchase a 'White Fudge Oreo Holiday Tin 2-Pack' and send it to a fellow cookie lover. What's most interesting about this website is that, as Oreo describes: "The best part is that you only need the recipient's email address or mobile number" to put an order through. Once sent to the recipient, they are able to virtually "open" the gift and put in their desired delivery information to get their hands on the physical version of the limited-edition cookie gift.
At gifts.Oreo.com, web users are able to purchase a 'White Fudge Oreo Holiday Tin 2-Pack' and send it to a fellow cookie lover. What's most interesting about this website is that, as Oreo describes: "The best part is that you only need the recipient's email address or mobile number" to put an order through. Once sent to the recipient, they are able to virtually "open" the gift and put in their desired delivery information to get their hands on the physical version of the limited-edition cookie gift.
Trend Themes
1. Direct-to-consumer Gifting - Brands can create gifting websites that offer personalized, customizable, and convenient gift options that don't require recipients' addresses.
2. Virtual Gift Opening Experience - Brands can create virtual gift-opening experiences that allow recipients to see, interact and customize their gifts before receiving the physical version, boosting engagement and anticipation.
3. Limited-edition Gift Items - Brands can offer exclusive and limited-edition gift items that create excitement, urge foot traffic and drive sales during peak seasons.
Industry Implications
1. Food and Beverage - Food brands can leverage technology to create convenient and shareable gifting experiences that appeal to the millennial audience.
2. Retail - Retailers can explore creating unique and exclusive gift items that complement their brand identity and cater to the gifting market.
3. E-commerce - E-commerce companies can innovate by creating gifting experiences that leverage data and personalization to offer tailored and convenient gift options to customers.
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