Aramark is Redesigning Its Offerings to Appeal to Generation Z
References: aramark & businesswire
Aramark is stepping up its game with a revamped college food menu that is designed to appeal to Generation Z.
The demographic in question is on the lookout for meals that are "quick, fresh, healthy, local and sustainable." As a result, Aramark makes new commitments to the planet with innovative programs, healthier offerings and an eco-friendly use of resources. For one, the company is growing increasingly conscious of plastic use. Secondly, Aramark joined forces with FarmLogix to offer Gen Zers on campus a platform that "sources and reports on sustainable ingredients and purchases."
Aramark's new college food menu is predominantly rich on plant-forward meals — from the Roaster Butternut Tartine to the All American Beyond Burger. In addition, the new set-up will allow students a degree of personalization.
The demographic in question is on the lookout for meals that are "quick, fresh, healthy, local and sustainable." As a result, Aramark makes new commitments to the planet with innovative programs, healthier offerings and an eco-friendly use of resources. For one, the company is growing increasingly conscious of plastic use. Secondly, Aramark joined forces with FarmLogix to offer Gen Zers on campus a platform that "sources and reports on sustainable ingredients and purchases."
Aramark's new college food menu is predominantly rich on plant-forward meals — from the Roaster Butternut Tartine to the All American Beyond Burger. In addition, the new set-up will allow students a degree of personalization.
Trend Themes
1. Plant-forward Menus - Food industry players can innovate their menus by prioritizing healthy and sustainable plant-based options.
2. Sustainable Sourcing - Companies can differentiate themselves by sourcing sustainable ingredients and adopting eco-friendly practices that appeal to environmentally conscious consumers.
3. Personalized Dining - Food service providers can increase customer satisfaction by offering personalized meal options that cater to individual dietary needs and preferences.
Industry Implications
1. Food Service - Food service providers can adopt eco-friendly initiatives and incorporate plant-based options to appeal to a growing demographic of environmentally conscious consumers.
2. Agriculture - Farmers can explore sustainable farming methods and innovative ways to sell their produce directly to food service providers or consumers to meet the increasing demand for sustainable ingredients.
3. Technology - Technology companies can innovate platforms that help food service providers source sustainable ingredients and offer personalized dining options that cater to individual dietary needs and preferences.
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