Kantar Consulting’s Experience Enables the Creation of VR Store Layouts
Laura McQuarrie — February 6, 2018 — Business
References: kantar & retailgazette
'Perfect Category' is the name of an all-new virtual reality experience from Kantar Consulting that makes it possible for brands, suppliers and retailers to organize an entire store in a completely VR environment.
While there are plenty of digital tools that exist to help with visual merchandising, this new VR experience enables the exploration of the overall store experience, as well as minute details, such as the arrangement of products on shelves.
The VR experience is not just a useful tool for visualization, but also one that makes the most of data collected from individual stores. As such, Perfect Category may be used to determine the items that are most likely to sell, as well as call out products that should be removed, repositioned or replaced.
Image Credit: Retail Gazette
While there are plenty of digital tools that exist to help with visual merchandising, this new VR experience enables the exploration of the overall store experience, as well as minute details, such as the arrangement of products on shelves.
The VR experience is not just a useful tool for visualization, but also one that makes the most of data collected from individual stores. As such, Perfect Category may be used to determine the items that are most likely to sell, as well as call out products that should be removed, repositioned or replaced.
Image Credit: Retail Gazette
Trend Themes
1. Virtual Store Layouts - Allow retailers to create and test store layouts in a completely VR environment to optimize sales and customer experience.
2. Data-driven Merchandising - Utilize data collected from individual stores to determine the most popular products and optimize store layouts for better sales.
3. Interactive Product Positioning - Enable retailers to visualize and analyze product positioning and make adjustments for better sales and customer experience.
Industry Implications
1. Retail - Virtual store layouts give retailers the opportunity to create a more engaging shopping experience while collecting valuable data on customer behavior.
2. Visual Merchandising - VR technology can disrupt the traditional way of visual merchandising, allowing retailers to visualize and optimize store layouts without the need for physical displays.
3. Marketing Research - The use of VR technology in the marketing research industry can provide more accurate and interactive data on customer behavior and preferences.
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