Modern sleep innovations help consumers get more shut-eye
Implications - According to a 2002 report by the National Sleep Foundation, 47 million Americans don’t get the minimum amount of sleep they say they need to be alert for the next day. Not surprisingly, bed options abound, but today’s tired consumers may need a little more than the typical memory foam mattress. Going above and beyond are innovative sleep aids, and sleep-deprived consumers are more than willing to shell out the cash for them—especially if it means getting a better night of shut-eye.
Trend Themes
1. Innovative Sleep Aids - Sleep-deprived consumers are more than willing to shell out the cash for innovative sleep aids that go beyond the typical memory foam mattress.
2. Therapies for Sleep Apnea - Continuous Positive Airway Pressure (CPAP) and Upper Airway Stimulation (UAS) are two technologies helping those with sleep apnea.
3. Cooling Sleep Aids - Cooling pillows and pads provide a comfortable sleeping experience for those who have trouble falling asleep due to heat.
Industry Implications
1. Healthcare - Innovative sleep aids, which include Upper Airway Stimulation and Continuous Positive Airway Pressure, are potential areas for disruptive innovation in the healthcare industry.
2. Consumer Electronics - Cooling pillows and pads are one area for disruption in the consumer electronics industry.
3. Furniture - Innovative sleep aids that go beyond the typical mattress, such as the Upper Airway Stimulation and Cooling Pillows, are potential areas of disruption in the furniture industry.
