V Magazine and Marc Jacobs Launch an iPad App
Kamal Musharbash — September 15, 2010 — Business
References: vmagazine & awake-smile.blogspot
V Magazine had teamed up with designer extraordinaire Marc Jacobs to produce an iPad application. With the hype surrounding New York Fashion Week and Jacobs’ infinite following, the V Magazine iPad app contains not only the latest Jacobs collections, but games as well.
The easy to use interface allows users to shop on Marc Jacobs’ e-commerce store as well as create versions of V Magazine covers. The Fall 2010 issue of V was devoted to New York in its prime fashion week stages. The V Magazine iPad App will allow users to see pictures, browse through fashion week editorials and all the Marc Jacobs collections.
The easy to use interface allows users to shop on Marc Jacobs’ e-commerce store as well as create versions of V Magazine covers. The Fall 2010 issue of V was devoted to New York in its prime fashion week stages. The V Magazine iPad App will allow users to see pictures, browse through fashion week editorials and all the Marc Jacobs collections.
Trend Themes
1. Fashionable Ipad Apps - V Magazine and Marc Jacobs sets a trend in creating fashion apps with e-commerce capabilities and interactive functionalities.
2. Enhanced Digital Shopping Experience - Fashion retailers can enhance their customers' online shopping experience through adding interactive elements like games and augmented reality to their mobile and web-based apps.
3. Augmented Reality and Gamification in Fashion - The integration of augmented reality and gamification in fashion apps provide opportunities for brands to create immersive shopping experiences and boost customer engagement.
Industry Implications
1. Fashion Retail - Fashion retailers can adapt to the trend of creating interactive fashion apps on mobile and web platforms to increase sales and improve customer engagement.
2. Mobile App Development - There is a growing demand for mobile app developers who can create immersive and interactive user experiences, particularly in the fashion and retail industries.
3. Augmented Reality Technology - The growing trend towards incorporating augmented reality and gamification in fashion apps opens up opportunities for companies that develop and supply AR technology for mobile and web-based applications.
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