The Throw-And-Shot Lily Camera Follows You to Create HD Videos
Laura McQuarrie — May 14, 2015 — Tech
References: youtube & digitalbuzzblog
The Lily Camera is a drone that's set to replace point-and-shoot cameras by being the first "throw-and-shoot" model.
As much as it sounds crazy to toss a camera into the air to activate it, that's exactly what's required to automatically kick-start the Lily Camera. Once the drone has caught some air, it powers up and begins to follow the user around for the purposes of capturing HD video content. As far as who Lily knows who to follow, it's as simple as carrying around the accompanying tracking device.
This is ideal for documenting high-energy sports like snowboarding, biking and running, as well as watersports, since Lily is waterproof and can go where some other cameras just simply can't. For these purposes, the camera was designed to be ultra portable, capable of fitting into most backpacks.
As much as it sounds crazy to toss a camera into the air to activate it, that's exactly what's required to automatically kick-start the Lily Camera. Once the drone has caught some air, it powers up and begins to follow the user around for the purposes of capturing HD video content. As far as who Lily knows who to follow, it's as simple as carrying around the accompanying tracking device.
This is ideal for documenting high-energy sports like snowboarding, biking and running, as well as watersports, since Lily is waterproof and can go where some other cameras just simply can't. For these purposes, the camera was designed to be ultra portable, capable of fitting into most backpacks.
Trend Themes
1. Autonomous Videographer Drones - The rise of autonomous videographer drones presents opportunities for innovating in the field of aerial photography and videography.
2. Throw-and-shoot Cameras - The emergence of throw-and-shoot cameras like the Lily Camera opens up possibilities for disrupting the point-and-shoot camera industry.
3. Portable Action Cameras - The demand for portable, waterproof action cameras, such as Lily, suggests a market for innovative solutions in the sports and adventure industry.
Industry Implications
1. Aerial Photography and Videography - Autonomous videographer drones like Lily offer disruptive innovation opportunities in the aerial photography and videography industry.
2. Consumer Electronics - The introduction of throw-and-shoot cameras creates potential for disruptive innovation in the consumer electronics industry.
3. Sports and Adventure - The demand for portable action cameras for documenting high-energy sports and adventures presents opportunities for disruptive innovation in the sports equipment industry.
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