Skincare oils are incorporating the cannabinoid CBD
Trend - As facial oils continue in popularity, cosmetic and cannabis brands alike are releasing skincare oils that include CBD. Known for its anti-inflammatory and soothing properties, the ingredient helps enhance the benefits of standard oils.
Insight - The growth of the cannabis industry in North America has coincided with consumers' greater focus on personal wellness, and willingness to experiment with different ways to achieve mental and physical health. Brands that innovate with this shift in mind will remain appealing to consumers seeking different ways to achieve personal wellbeing.
Insight - The growth of the cannabis industry in North America has coincided with consumers' greater focus on personal wellness, and willingness to experiment with different ways to achieve mental and physical health. Brands that innovate with this shift in mind will remain appealing to consumers seeking different ways to achieve personal wellbeing.
Workshop Question - How could your brand adapt alongside an emerging industry?
Trend Themes
1. Cbd-infused Skincare Oils - The trend of incorporating CBD into facial oils and serum oils has grown, catering to consumers' interest in wellness-focused products that are beneficial for keeping the skin soft, moisturized and radiant.
2. Athletic-certified CBD Oils - Sports-certified CBD oils are proving popular with athletes and wellness-minded consumers alike, attracting partnerships and endorsements as the health and wellness industry continues to grow.
3. Gen Z CBD Brands - Gen Z-focused CBD brands have emerged, catering to the market's youthful personality and interests through fun and interesting product offerings packaged in different, attractive ways.
Industry Implications
1. Skincare and Cosmetics - The skincare and cosmetics industry can benefit by incorporating CBD into their products to cater to consumers' interest in wellness-focused products while receiving the added benefits of CBD.
2. Health and Wellness - The health and wellness industry has seen a significant increase in the use of CBD and the promotion of wellness-focused products that cater to both athletes and everyday consumers seeking physical and mental well-being.
3. Direct-to-consumer (D2C) Brands - The rise of CBD D2C brands has created opportunities for consumers to purchase wellness products infused with CBD for a potentially more affordable price, with products like gummies, drops, oils and more for consumption alongside other wellness solutions.
