The Sheep Dog Peanut Butter Whiskey Has a Complex Flavor
Michael Hemsworth — July 22, 2021 — Marketing
References: hi-spirits & foodbev
The Sheep Dog Peanut Butter Whiskey from UK-based spirit distributor Hi-Spirits is a premium liqueur focused on providing a duty flavor experience that is as complex and tasty as possible. The spirit is reported to have a warm, semi-dry finish that doesn't disappoint with flavors of vanilla, peanut butter, butterscotch, caramel, coffee, subtle oak and, of course, whiskey. The versatile spirit features a 35% ABV and is described as being great for short cocktails, chilled shots, hard shakes and more.
Hi-Spirits Senior Marketing ManagerJames Johnstone spoke on the new spirit saying, "Sheep Dog Peanut Butter Whiskey was created to satisfy peanut butter lovers and whiskey fans alike, herding all into the pack. We can’t wait to launch this nutty, cheeky and unpretentious brand in the UK as part of the Hi-Spirits portfolio. Is this the most exciting flavour trend to hit the UK this year? We think so.”
Hi-Spirits Senior Marketing ManagerJames Johnstone spoke on the new spirit saying, "Sheep Dog Peanut Butter Whiskey was created to satisfy peanut butter lovers and whiskey fans alike, herding all into the pack. We can’t wait to launch this nutty, cheeky and unpretentious brand in the UK as part of the Hi-Spirits portfolio. Is this the most exciting flavour trend to hit the UK this year? We think so.”
Trend Themes
1. Premium Liqueur Blends - Opportunity for spirit companies to create complex blends with unique flavor profiles.
2. New Cocktail Flavors - Opportunity for bars and restaurants to create unique peanut butter based cocktails.
3. Innovative Liqueur Packaging - Opportunity for packaging designers and manufacturers to create unique packaging that reflects the unique qualities of the liqueur.
Industry Implications
1. Spirits - Opportunity for other spirit companies to create their own high-quality peanut butter-based liqueurs.
2. Bars and Nightclubs - Opportunity for bars and nightclubs to differentiate themselves by offering unique cocktails made with peanut butter whiskey liqueurs.
3. Packaging - Opportunity for packaging manufacturers to create eye-catching designs that reflect the unique qualities of the peanut butter whiskey liqueurs.
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