DIGITS is a Bourbon-Inspired Tea with Notes of Whiskey
Laura McQuarrie — November 30, 2021 — Pop Culture
References: foodandwine
Legendary basketball player Scottie Pippen is venturing into the creation of beverages with DIGITS Bourbon Barrel Aged Tea created with Smith Teamaker. Launching soon, this Bourbon-inspired tea is ready to be steeped and enjoyed on its own or spiked with whiskey. This blend of tea is made with three full-leaf black teas (Assam, Ceylon, and Keemun Chinese black tea) that pay tribute to Pippen's own love of black tea.
Notably, the new product is launching on Repeal Day, which recalls a time from 1933 when President Franklin D. Roosevelt repealed the 18th amendment and ended the 13-year prohibition.
No longer exclusive to the alcohol industry, the process of barrel-aging is being applied to a variety of food and drink items to provide an artisanal edge.
Notably, the new product is launching on Repeal Day, which recalls a time from 1933 when President Franklin D. Roosevelt repealed the 18th amendment and ended the 13-year prohibition.
No longer exclusive to the alcohol industry, the process of barrel-aging is being applied to a variety of food and drink items to provide an artisanal edge.
Trend Themes
1. Barrel-aged Beverages - The popularity of barrel-aging is expanding beyond the alcohol industry, creating opportunities for unique and innovative flavor profiles in various beverages.
2. Tea-based Cocktails - The availability of bourbon barrel-aged teas creates an opportunity for mixologists to experiment with new tea-infused cocktail recipes and cater to a growing market of tea and whiskey enthusiasts.
3. Celebrity-endorsed Beverages - Celebrity endorsement of specialty beverages like Scottie Pippen's DIGITS tea can increase brand recognition and create a loyal following among fans looking for unique and high-quality products.
Industry Implications
1. Beverage Industry - Barrel-aging creates a new avenue for product differentiation and innovation in the beverage industry, allowing companies to expand their offerings and cater to a wide range of tastes and preferences.
2. Hospitality Industry - The availability of premium, artisanal teas like DIGITS with unique flavor profiles provides an opportunity for hospitality businesses to create differentiated experiences and attract a new, niche customer segment.
3. Celebrity Endorsement Industry - The success of Scottie Pippen's DIGITS tea product launch demonstrates the potential for the celebrity endorsement industry to expand into the beverage space and capitalize on interest in specialty, high-quality products.
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