Post-workout clothing and accessories help speed up recovery
Trend - Athleisure brands are now offering apparel with special features that help speed up post-workout recovery. Products in this space include cushioned supportive footwear and energy boosting clothing.
Insight - Consumers' increased focus on wellness now extends beyond traditional personal care habits like exercise, nutrition and adequate sleep. Now, people are adapting all sorts of wellness-based benefits into their everyday rituals, and are turning to brands that help them do this with ease.
Insight - Consumers' increased focus on wellness now extends beyond traditional personal care habits like exercise, nutrition and adequate sleep. Now, people are adapting all sorts of wellness-based benefits into their everyday rituals, and are turning to brands that help them do this with ease.
Workshop Question - How could your brand elevate its product/service to accommodate consumers' preference for wellness?
Trend Themes
1. Energy-harnessing Clothing Collections - Special smart fabric clothing that can harness the body's Far-Infrared Energy (FIR) and provide several other wellness benefits.
2. Post-workout Relaxation Footwear - Athletic leisure brands focusing on shoes that provide extra cushioning and are easy to slip on and off to enhance comfort during leisure time post-workout
3. Tech-forward Innovative Recovery Boots - Recovery boots, prescribed often by doctors, are being improved with technology for faster wound healing.
Industry Implications
1. Athletic Apparel - Innovative companies are increasingly developing wellness-focused, technology-infused apparel with features that help speed up post-workout recovery.
2. Footwear - Athletic leisure brands are developing shoes that provide extra cushioning and are easy to slip on and off to enhance comfort during leisure time post-workout
3. Healthcare - Doctors and other healthcare professionals are utilizing innovative recovery boots for faster wound healing.
