The European Union Debuts the 'Believe in Science' Campaign
Grace Mahas — January 25, 2021 — Marketing
References: ctvnews
In an effort to reassure concerned citizens, the European Union recently launched a new vaccine campaign, dubbed 'Believe in Science.' The 27-nation bloc created a coordinated rollout that sends a unified message that the vaccination is not only safe but the best hope at ending the pandemic quickly.
“Today is a beautiful, symbolic day: All the citizens of Europe together are starting to get their vaccinations, the first ray of light after a long night,” said Italian virus czar Domenico Arcuri. “We all have to continue to be prudent, cautious and responsible. We still have a long road ahead, but finally we see a bit of light.”
The EU hopes The vaccination campaign eases frustrations, especially in Germany, as Britain, Canada, and the United States began introducing the inoculation programs weeks earlier.
Image Credit: Shutterstock
“Today is a beautiful, symbolic day: All the citizens of Europe together are starting to get their vaccinations, the first ray of light after a long night,” said Italian virus czar Domenico Arcuri. “We all have to continue to be prudent, cautious and responsible. We still have a long road ahead, but finally we see a bit of light.”
The EU hopes The vaccination campaign eases frustrations, especially in Germany, as Britain, Canada, and the United States began introducing the inoculation programs weeks earlier.
Image Credit: Shutterstock
Trend Themes
1. Vaccine Confidence - Opportunities for campaigns to build trust in vaccines and communicate their importance to the public.
2. Coordinated Rollouts - Opportunities for governments to collaborate and implement synchronized vaccine distribution strategies.
3. Science Communication - Opportunities to bridge the communication gap between scientists and the public to increase vaccine uptake.
Industry Implications
1. Healthcare - Disruptive innovation opportunities in vaccine research, development, and distribution.
2. Marketing - Opportunities to develop campaigns that promote the importance and safety of vaccines.
3. Public Sector - Opportunities for governments to improve public health policies and practices related to vaccine distribution and communication.
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