Comme Si's The Great Indoors Offers Boxers and Socks
Ellen Smith — February 4, 2021 — Fashion
Comme Si's 'The Great Indoors' launched a relatable and highly necessary intimates line that's complete with everything one might need to stay cozy throughout the winter season. COVID-19 has been hard on all, but with a vaccine on the horizon, many are planning on laying low this winter, and obliging by their city's guidelines.
Comme Si's new collection is helping consumers get through this last stretch of the virus by offering cozy socks and boxer briefs that will make staying indoors easier than ever. The socks arrive in numerous colorways, including creamy white or vibrant blue. All iterations arrive with subtle branding on the bottom. Meanwhile the briefs prioritize comfort and can be comfortably worn around the home.
Image Credit: Tanya and Zhenya Posternak, Comme Si
Comme Si's new collection is helping consumers get through this last stretch of the virus by offering cozy socks and boxer briefs that will make staying indoors easier than ever. The socks arrive in numerous colorways, including creamy white or vibrant blue. All iterations arrive with subtle branding on the bottom. Meanwhile the briefs prioritize comfort and can be comfortably worn around the home.
Image Credit: Tanya and Zhenya Posternak, Comme Si
Trend Themes
1. At-home Intimates - The rise of at-home intimates presents an opportunity for innovative fashion and lifestyle brands to create comfortable yet stylish loungewear items.
2. Cozy Winter Wear - With the pandemic keeping people indoors this winter, creating cozy and comfortable winter wear presents a lucrative opportunity for fashion and apparel brands.
3. Intimate Apparel Subscription - As consumers look for ways to stay comfortable and fashionable at home, intimate apparel subscription services could be a disruptive innovation in the fashion industry.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands can capitalize on the trend of at-home intimates and cozy winter wear to innovate and create new, comfortable yet stylish items.
2. Subscription Services - Subscription services that cater to at-home intimates could revolutionize the way consumers shop for and access their intimate apparel.
3. E-commerce - The trend towards at-home intimates and cozy winter wear provides a ripe opportunity for e-commerce brands to disrupt the fashion industry by offering consumers curated, personalized shopping experiences from the comfort of their own homes.
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