These Heartfelt Clips Remind Consumers That the Vaccine is Hope
Ellen Smith — January 15, 2021 — Marketing
References: adweek
Despite reassurance from the greatest scientific and medical minds, a portion of the global population is uncomfortable with the now-approved COVID-19 vaccines -- this heartfelt vaccine ad spot from Mischief doubles as a PSA, working to remind the viewer what the pandemic has taken from us, and what we have to look forward to.
Each ad is about 15 seconds, and features a simple moment that can be experienced in a post-pandemic world. Some of these moments include a tearful embrace, an in-person pregnancy announcement, or a grandchild and grandfather meeting for the first time. Each ad ends with the question, "why will you get vaccinated?" Equal parts relatable and emotional, each of the clips reminds consumers what we have to look forward to.
Image Credit: Pfizer / BioNTech
Each ad is about 15 seconds, and features a simple moment that can be experienced in a post-pandemic world. Some of these moments include a tearful embrace, an in-person pregnancy announcement, or a grandchild and grandfather meeting for the first time. Each ad ends with the question, "why will you get vaccinated?" Equal parts relatable and emotional, each of the clips reminds consumers what we have to look forward to.
Image Credit: Pfizer / BioNTech
Trend Themes
1. Vaccine Hesitancy - Opportunity to develop more creative and empathetic campaigns to target vaccine-hesitant population.
2. Emotional Advertising - Opportunity to use emotional storytelling to persuade and instill hope in the public's perception of the COVID-19 vaccine.
3. Post-pandemic World - Opportunity to promote a post-pandemic world and the prospect of returning to a normal life using the COVID-19 vaccine.
Industry Implications
1. Advertising - Opportunity to create more relatable and emotional campaigns that target vaccine-hesitant individuals, while promoting the COVID-19 vaccine.
2. Healthcare - Opportunity for healthcare professionals to explore creative measures to promote the COVID-19 vaccine, while addressing vaccine hesitancy.
3. Pharmaceutical - Opportunity for pharmaceutical companies to create campaigns that not only promote the COVID-19 vaccine, but also instill hope and address concerns related to vaccine safety and efficacy.
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