The Elements Range by Bellroy Protects Against Rain, Snow, Sand & Grit
Laura McQuarrie — August 26, 2014 — Lifestyle
'The Elements Range' comes from Australian wallet maker Bellroy, designed as a rugged collection that can withstand just about anything nature can throw its way. The durable cases are made from all-weather leather and feature water-resistant zippers, so that you never have to worry about your valuables getting soggy or sandy.
The three-piece collection is made up of the Elements Pocket, the Elements Travel and the Elements Sleeve, which are all available in three handsome shades. The slimmest wallet of the bunch is the Sleeve, which provides a handy place to stash your keys and any other travel essentials. If you have the luxury of a little more space, the roomiest in the wallet collection is the Travel, with internal pockets for a small pen, coins and a passport, which will suit any global traveler just fine.
The three-piece collection is made up of the Elements Pocket, the Elements Travel and the Elements Sleeve, which are all available in three handsome shades. The slimmest wallet of the bunch is the Sleeve, which provides a handy place to stash your keys and any other travel essentials. If you have the luxury of a little more space, the roomiest in the wallet collection is the Travel, with internal pockets for a small pen, coins and a passport, which will suit any global traveler just fine.
Trend Themes
1. All-weather Wallets - Opportunity to design and produce durable wallets that can withstand various weather conditions.
2. Rugged Accessories - Disruptive innovation opportunity in creating a range of rugged accessories that are resistant to elements like rain, snow, sand, and grit.
3. Water-resistant Zippers - Opportunity to develop and utilize water-resistant zippers in various products to protect valuables from getting wet or damaged.
Industry Implications
1. Fashion Accessories - Potential for the fashion accessories industry to incorporate elements of durability and weather resistance into their product lines.
2. Travel and Adventure Gear - Opportunity for the travel and adventure gear industry to create more rugged, all-weather products that can withstand outdoor conditions.
3. Outdoor Equipment - Disruptive innovation opportunity in the outdoor equipment industry to design and manufacture products that are resistant to elements like rain, snow, sand, and grit.
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