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Mixology Resurgence

Classic bartending sees a revival as consumers crave nostalgic indulgence

Implications - As a consumer desire for lavish, indulgent experiences rises, so too is classic bartending as a way to reintroduce a slower, more respectful approach to drinking. This preference to savor speaks to a preference for more detailed experiences across a breadth of industries, ranging from consumption to retail.
Trend Themes
1. Mixology Revival - Classic bartending sees a revival as consumers crave nostalgic indulgence.
2. Multisensory Scented Cocktails - Exploring smells in cocktails which can add a third element to our traditional experiences.
3. DIY Mixology Services - People are looking to learn new skills through hands-on interactive experiences.
Industry Implications
1. Food and Beverage - Innovative approaches using flavor, smell and sight in the drinks industry can offer a unique experience.
2. Hospitality - DIY mixology services and interactive engagements can transform the way customers interact in bars and hotels.
3. E-commerce - Connected mixology tools can offer a modern take on sales and marketing to reach a wider global audience.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
260,935 Total Clicks
Date Range:
Jun 14 — Sep 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Cocktail Belt Bags
Cocktail Belt Bags
This Handy Tool Kit is the Perfect Bartending Accessory
The ‘Bartender’s Roll’ is a handy tool kit for professional and amateur bartenders alike. Even if you’re a master at mixing drinks, it can be difficult to keep everything... MORE
Cinematic Cocktail Guides
Cinematic Cocktail Guides
This Movie-Inspired Beverage Book Outlines Recipes Based on Films
Will Francis and Stacey Marsh are the creative authors who designed this boozy beverage book titled ‘Cocktails for the Movies.’ The beverage book is a guide that aids consumers in... MORE
Molecular Mojito Kits
Molecular Mojito Kits
Molecule R's Mojito R-Evolution Kit Stimulates Ones Tastebuds
Molecule R’s molecular mojito kit stimulates the senses and comes equipped with a variety of high-tech mixology tools. Its contents help budding and experienced bartenders deconstruct a... MORE
Instructional Cocktail Guides
Instructional Cocktail Guides
This Infographic by Bronzer Explains How to Make Iconic Drinks
If you’d like to expand your mixology horizons, this infographic by bar tools and catering equipment company Bonzer explains how to make six of the most iconic drinks ever invented. The &#... MORE
Connected Mixology Tools
Connected Mixology Tools
This Cocktail Stick Helps Users Make the Perfect Drink Each Time
The ‘MixStix’ is a connected cocktail stick that helps users make the perfect drink each time. While homemade cocktails are a delicious treat, it can be difficult to master the art... MORE
Multi-Sensory Scented Cocktails
Multi-Sensory Scented Cocktails
The Ritz-Carlton Berlin Will Serve Perfume Themed Alcholic Drinks
One surefire way to tell if a beverage has alcoholic content is by sniffing it, but the Ritz-Carlton Berlin is looking to change that by crafting perfume-inspired cocktails. Beginning June 12,... MORE
DIY Mixology Services
DIY Mixology Services
The Drake Hotel Introduces a Hands-On Bottle Service Dubbed Drink Well
Having experiences is on the top of many people’s minds this summer and the Drake Hotel in Toronto is set on providing just that with its new Drink Well bottle service. Instead of being served... MORE

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