The SWEET Serum for Hair Boasts a Cookie Scent & a Curvaceous Bottle
Laura McQuarrie — January 28, 2019 — Fashion
References: behance.net & packagingoftheworld
As its name suggests, 'SWEET' is a conceptual serum for hair that boasts a fragrance and packaging design that takes after a meringue treat.
The SWEET Hair Serum is a Mise-en-scene Limited Edition product with a softly sculpted bottle that is reminiscent of wavy hair and the curved shape of a meringue cookie. As the serum product itself boasts a light coral color that is also quite delicate and meringue-like, the dispenser favors transparent details and the use of holographic foil to capture and reflect light. The elegantly packaged bottle is designed to be displayed, much like perfume packaging.
To complete the concept, SWEET is said to integrate a scent that reminds of meringue cookies for an all-around decadent experience.
The SWEET Hair Serum is a Mise-en-scene Limited Edition product with a softly sculpted bottle that is reminiscent of wavy hair and the curved shape of a meringue cookie. As the serum product itself boasts a light coral color that is also quite delicate and meringue-like, the dispenser favors transparent details and the use of holographic foil to capture and reflect light. The elegantly packaged bottle is designed to be displayed, much like perfume packaging.
To complete the concept, SWEET is said to integrate a scent that reminds of meringue cookies for an all-around decadent experience.
Trend Themes
1. Fragrance-infused Hair Products - Disruptive innovation opportunities lie in creating hair products with unique and appealing scents.
2. Artistic Packaging Designs - Opportunities for disruptive innovation can be found in developing packaging designs that are visually captivating and tell a story.
3. Limited Edition Beauty Products - There is potential for disruptive innovation in the creation of limited edition beauty products that offer a sense of exclusivity and uniqueness.
Industry Implications
1. Haircare Industry - The haircare industry can explore disruptive innovation by incorporating unconventional scents into their products that enhance the user experience.
2. Packaging Industry - The packaging industry has the opportunity to disrupt traditional designs by creating visually stunning and storytelling packaging for beauty products.
3. Beauty Industry - The beauty industry can capitalize on the demand for limited edition products, providing consumers with exclusive, collectible items that create anticipation and desirability.
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