Bubble wrap shows the appeal of anything that invokes childhood memories
Implications - Although bubble wrap was invented for functional purposes, when it does arrive in our hands, we often can’t resist our temptation to play. Popping bubble wrap in adulthood, even in a serious office environment, points toward the continuation of textile fascination into our adulthood.
Trend Themes
1. Nostalgia - Products that remind adults of their childhood experiences are becoming popular, as seen in chocolate and digital bubble wrap.
2. Interactive Ads - Interactive ads that encourage customer involvement are becoming more prevalent, such as in anti-blemish and shiatsu massage posters.
3. Recyclable Materials - Products made out of recyclable materials are rising in popularity, as seen in the BubbleBody wedding dress and the Wineskin.
Industry Implications
1. Food and Beverage - Food and beverage industries can utilize nostalgia by incorporating childhood favorites into their products, such as chocolate bubble wrap.
2. Advertising and Marketing - The use of interactive ads has become more prevalent, as brands seek to involve customers directly in their campaigns.
3. Fashion and Design - Using recyclable materials can be a way for fashion designers to create unique and interesting pieces, while also being eco-friendly.
8 Featured, 7 Examples:
350,548 Total Clicks
Date Range:
Mar 07 — Oct 08
Trending:
Hot
Consumer Insight Topics:
