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Portible Healthy

People want solutions for healthy eating on the go

Implications - Junk food is increasingly shunned by health-conscious consumers, yet people are more mobile than ever. To support healthy eating on the move, many opt to pack meals. Innovations that catered to this rose in demand in 2008, but could boom in 2009 as the credit crunch causes increased awareness of food costs.
Trend Themes
1. Mobile Health Consciousness - As people become increasingly health-conscious, demand is growing for portable and eco-friendly solutions that allow individuals to easily transport and maintain healthy meals and snacks during their daily routines.
2. Eco-friendly Innovations - Innovations in eco-friendly materials and power sources are creating opportunities for businesses to develop sustainable solutions for modern problems, such as portable coolers and fridges that are self-chilling, solar-powered, or use thermoelectric elements instead of traditional freezer batteries.
3. Multi-functional Portable Designs - Consumers are seeking out portable products that serve multiple functions, such as coolers that double as lamps or backpacks that have built-in fridges. Innovations that provide convenience and versatility can disrupt traditional product categories.
Industry Implications
1. Food and Beverage - As the demand for healthy and easily transportable food rises, new opportunities will emerge for companies in the food and beverage industry to develop products that cater to this trend.
2. Outdoor and Adventure Gear - With consumers seeking out portable innovations for picnics and outdoor activities, there is an opportunity for businesses in the outdoor and adventure gear industry to develop multi-functional products that serve as both practical and recreational necessities.
3. Renewable Energy - As eco-friendly innovations become more popular, there is a growing opportunity for businesses in the renewable energy industry to develop sustainable power sources for mobile devices and appliances, such as solar-powered fridges and thermoelectric coolers.
2.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 4 Examples:
474,161 Total Clicks
Date Range:
Feb 08 — Oct 08
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Eco Self-Chilling Coolers
Eco Self-Chilling Coolers
The E-Bag
The E-Bag is a cooler that can keep your lunch or drinks cool without any ice packs. The cooling energy is derived from swinging the bag to and fro as the user walks along. The bag's handle, which is attached… MORE
Cooling Eco Bag
Cooling Eco Bag
Kühltasche Shopping Fridge
We’re all sick of eco-friendly plastic bag alternatives, but this one actually is something new. The Kühltasche Shopping Fridge is an innovative solution to lugging home those groceries that need to stay… MORE
Eco-Friendly Mobile Coolers
Eco-Friendly Mobile Coolers
Solar-Powered Fridges on Camels
This pilot test of solar-powered refrigeration units on camels is being performed by a nomadic community in Kenya.  Mpala Community Trust is using these units to transport medical supplies (most... MORE
DIY Eco-Coolers
DIY Eco-Coolers
Tree Stump Cooler
What could you make with a chainsaw, a tree stump, ice, and a garbage bag? If you guessed a place to chill your beer, then that's right! You can make an eco-friendly cooler! The concept was developed… MORE
Portable Fridge
Portable Fridge
Backpack Picnic Fridge
This "Boxcooler" Backpack Fridge by Sebastian Bertram has you all covered for a little snack and relaxation while hiking or doing some outdoors sports. It even comes with picnic dishes! It can be conveniently… MORE
Illuminated Wine Cooler
Illuminated Wine Cooler
The Drink Light
A wine cooler that doubles as a lamp. Not a bad idea as far as I am concerned. The Drink Light is a giant ice bucket that keeps your beverages cold. Its neutral white hue allows it to blend in with the… MORE