Customization gives people the feeling of total ownership
Implications - People are hungry to put their creative stamp on anything and everything. While some opt for entirely DIY projects, others enjoy the ability to contribute just a few details to a product’s final design. This gives consumers a feeling the product is theirs, building off the egoic desire for material possession.
Trend Themes
1. Tangible Personalization - The desire for personalization and creativity drives consumers to add their own design touches to products, offering opportunities for customized merchandise and unique experiences.
2. Youth Consumer Market - Youthful consumers want to stand out and make unique lifestyle choices, creating opportunities for unique and limited edition products.
3. Customization Movement - The movement towards customization and product personalization is seen across various industries, from food to fashion, with potential opportunities in all sectors.
Industry Implications
1. Food and Beverage - The customization and personalization trend is prevalent in the food and beverage industry, offering opportunities for unique and tailored products that cater to individual needs and preferences.
2. Health and Wellness - The health and wellness industry can benefit from customization, providing tailored solutions and options for individuals seeking personalized health and wellness products.
3. Retail and Fashion - Customization is disrupting the fashion industry, offering unique and personalized experiences and products for consumers who desire individuality.
