New technologies are bringing biometrics to bear on personal and corporate security
Implications - Western society is increasingly pre-occupied with privacy and protection, which leads to the quick embrace of related technologies. Biometrics is one of the strongest security innovations on the rise, and any products or services that pertain to safety and security are a growing demand.
Trend Themes
1. Biometric Security - Biometric technology has become a strong force in western society's growing concerns with personal and corporate protection, leading to the integration of features such as fingerprinting, iris scanning, and facial recognition in security systems.
2. RFID Integration - The use of Radio-frequency identification to track objects, animals, or people through radio waves has expanded into the integration of RFID tags on tickets, offering a high tech tour guide or preventing the use of fake passes in events.
3. Smart Home Security - Home security has become more discriminatory with the integration of finger print scanners that only allow pre-approved people to gain access to the door as well as the move toward smart home technology involving advanced security features such as RFID cards.
Industry Implications
1. Security - The security industry can adopt biometric technology, RFID tags, and smart home security devices to provide consumers with advanced protection solutions.
2. Retail - RFID tags can help retailers track items for inventory management, and offer location-based services and promotions through tracking customer movements, helping further integrate digital and physical retail experiences.
3. Hospitality - The hospitality industry can implement smart home technology or even biometric smart room keys to provide guests with a satisfying and heightened experience, while also improving security measures.
