Inspired creations through recycled materials is good PR
Implications - Hundreds of artists are turning aluminum cans into art instead of bringing them to the recycling depot. Red Bull capitalized on this by offering a creative challenge which promotes environmental awareness and harnesses the growing need for self-expression and creativity, while promoting their brand.
Trend Themes
1. Upcycling - Artists are increasingly turning recycled materials into creative works of art, promoting environmental awareness through their creations.
2. Branded Art - Brands like Red Bull are creating branded art exhibits that challenge artists to create unique sculptures out of their products.
3. Crowdsourcing Creativity - Companies like Red Bull are creating art contests that provide opportunities for creative people to showcase their talents and get recognized.
Industry Implications
1. Sustainability - Business professionals in sustainability industries can explore the idea of upcycling discarded materials and using them for creative purposes.
2. Marketing - Companies in the marketing industry can leverage the idea of branded art exhibits to generate buzz and create unique experiences for their audiences.
3. Arts and Culture - Professionals in the arts and culture industry can utilize crowdsourcing creativity to engage their audience and promote artistic expression.
3 Featured
26,164 Total Clicks
Date Range:
Jan 08 — Oct 08
Trending:
Warm
Consumer Insight Topics:
