The J.Crew Wedding Collection Fall 2012 Lookbook is Feminine
Meghan Young — October 23, 2012 — Marketing
The J.Crew Wedding Collection Fall 2012 lookbook showcases a diverse selection of dresses for both brides and bridesmaids who are on a budget but are not willing to sacrifice style for price. The best of both worlds, the collection is filled with varying silhouettes that focus on soft, feminine features rather than anything too structured and modern.
Appealing to many different personalities and body types, the J.Crew Wedding Collection Fall 2012 catalog and collection particularly focuses on floral and lace details that nevertheless applied in such a way that they don't compromise the simplicity of each style. Hopelessly romantic, each wedding dress in the collection has a flowy feel. The bridesmaid dresses, on the other hand, are much more elegantly eclectic.
Appealing to many different personalities and body types, the J.Crew Wedding Collection Fall 2012 catalog and collection particularly focuses on floral and lace details that nevertheless applied in such a way that they don't compromise the simplicity of each style. Hopelessly romantic, each wedding dress in the collection has a flowy feel. The bridesmaid dresses, on the other hand, are much more elegantly eclectic.
Trend Themes
1. Affordable Wedding Dresses - Disruptive innovation opportunity: Develop a direct-to-consumer online platform for affordable wedding dresses that offer stylish designs and feminine features.
2. Soft and Feminine Silhouettes - Disruptive innovation opportunity: Introduce innovative fabric technologies that create soft and feminine silhouettes in various apparel categories beyond wedding dresses.
3. Elegantly Eclectic Bridesmaid Dresses - Disruptive innovation opportunity: Create a customizable bridesmaid dress service that allows bridesmaids to mix and match various eclectic designs to suit their individual styles.
Industry Implications
1. Wedding Fashion - Disruptive innovation opportunity: Develop sustainable and ethically produced wedding fashion brands that offer affordable options without compromising style.
2. E-commerce - Disruptive innovation opportunity: Build an AI-powered virtual stylist for online wedding dress shopping that helps brides find their perfect dress based on body type and style preferences.
3. Textile and Fabric - Disruptive innovation opportunity: Invent new fabric materials that combine softness and femininity with eco-friendly attributes for versatile applications in the fashion industry.
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