Combining product benefits to create super-goods
Implications - Hybridization of goods involves the amalgamation of two products proven culturally desirable to produce a single product with niche specifications or superior functionality. Instead of seeing competitors as threats, companies are collaborating to combine the best of both worlds for premium innovations.
Trend Themes
1. Product Hybridization - Companies are collaborating to produce niche products with superior functionalities by blending two culturally desirable items. There exists an opportunity for businesses to cater to clients with elite tastes through the combination of existing products.
2. Space-saving Design - Products that are easily stowed away are likely to be well-received, especially in crowded urban areas with little living space. Businesses can offer innovative solutions to storage problems to attract customers.
3. Multi-purpose Tools - By creating products that serve more than one purpose, businesses can offer customers greater value for money as well as the convenience of multi-use products. Companies can pursue the development of multi-purpose products for customers seeking efficiency and adaptability in their purchases.
Industry Implications
1. Fashion - Businesses can combine fashion styles from different cultures to create hybrid fashions for adventurous wearers who appreciate colorful textures and patterns.
2. Transportation - By designing vehicles that can travel on both rails and roads, businesses can reduce road traffic and save on transportation times, making freight delivery more efficient.
3. Product Design - Innovative businesses can tap into both environmental and customer needs through creating products that utilize multiple power sources such as gas, electric or solar energy, and offer features like warm-water washing and drying to add value.
11 Featured, 9 Examples:
399,171 Total Clicks
Date Range:
Feb 08 — Oct 08
Trending:
Warm
Consumer Insight Topics:
