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Holographic Reality

Unlike the holograms of the 80s, new projections make imagery more lifelike

Implications - Holographic imagery are a blank canvas which advertisers can use to infiltrate any space with their brand. They are a relatively new technology so holograms still create a lot of buzz. They combine fantasy and real life into live, 3D experiences, but it's their novelty that makes them stand out.
Trend Themes
1. Interactive Holograms - The development of interactive holograms as seen in AirStrike and VisionAire presents opportunities for innovative advertising, interactive assistants, and novelty products.
2. Holographic Projection - The ability for holographic projection to create unique advertising spaces has potential uses in various industries from medicine to gaming as demonstrated by Urban Ninja's holographic movie marketing campaign.
3. 3D Hologram Display Technology - The advances in display technology and specifically the updatable holographic display technology paves the way for future innovations in marketing, medicine and gaming such as the concept holographic display streaming studio.
Industry Implications
1. Advertising and Marketing - The unique technology behind holographic projections creates new opportunities to design and advertise products.
2. Technology - The ability to create holographic displays, such as the 1080i holographic video player, is driving innovation in the technology industry and fuelling demand for products with the holographic feature.
3. Healthcare - Updatable holographic displays have disruptive opportunities to create devices to help surgeons in brain surgeries, give pilots an immersive situational awareness experience, and give emergency teams nearly real-time views of fast-changing flood situations or traffic problems.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
12 Featured
128,101 Total Clicks
Date Range:
Jan 08 — Oct 08
Trending:
Hot
Consumer Insight Topics:

Featured Examples

play_circle_filledBionic Contact Lenses
Bionic Contact Lenses
Real Holographic Displays for the Eye
Bionic eyes! For the first time, researchers have developed a safe contact lens that can give humans vision like Superman. The lens has an imprinted circuit and lights which would display graphics similar… MORE
play_circle_filledHolographic Text Messages
Holographic Text Messages
Viral Video Previews HoloText iPhone Concept
Holographic Text Messages will rock your world. With 1.5 million views in just a couple weeks, this viral video proves it. The video, by Inha Luke Yoo describes the concept as HoloText Messaging. The… MORE
Holographic Touch Screen Dishes
Holographic Touch Screen Dishes
Cup PC
This concept PC takes the idea of a cup of into a system of holographic touch screens and infrared communication. The cup contains a holographic projector and serves as the main interface of the Cup… MORE
play_circle_filledInteractive Holograms
Interactive Holograms
AirStrike
Holograms are an increasingly hot innovation in technology and design. Now we bring you the next step, interactive holograms that you can control and communicate with using hand gestures! Developed by… MORE
play_circle_filledInteractive Holograms
Interactive Holograms
VisionAire Multitouch Holograms
Obscura Digital has teamed their special multi-touch software with the Musion Eyeliner Hologram Projection System to produce an amazing interactive tool for presenters to use whereby they can manipulate… MORE
Awesome 3D Movie Marketing
Awesome 3D Movie Marketing
Loch Ness Monster at a Rampage in Tokyo
The film “The Water Horse: Legend of the Deep” has been causing quite the ruckus in Tokyo Bay. Using a large water screen and some very well timed water fountain effects, the marketing team behind… MORE
Toys for Children With Cancer
Toys for Children With Cancer
The Dilus
Designed by Bruno Oro, the Dilus toys are not only a visual treat, but the art is functional too. Oro was inspired to create them while conducting field research on child chemotherapy patients. He saw… MORE
play_circle_filledWorld's First Updatable Holographic Display
World's First Updatable Holographic Display
Sure sure, they are saying it's a great breakthrough for medicine, surgery, aviation and all that serious stuff, but imagine the extremely cool applications of an updatable holographic display in multimedia… MORE
Phones of the Future
Phones of the Future
The Concept Tancher Transformer Phone
Get this, the stylish "TANCHER - transformer" conceptual communicator by Shkinder Maxim from Ukraine transforms into five amazing devices: Mobile telephone, Photo/video recording, Multimedia player, Multimedia… MORE
Outdoors Holographic Streaming
Outdoors Holographic Streaming
Transforming Studio Streamer Concept
The Studio Streamer concept brings holographic video streaming to the street. It is a conceptual 60m2 studio that can transform itself to a hi-tech scene, for streaming videos in holographic form. It features… MORE
play_circle_filled1080i Holographic Video Player
1080i Holographic Video Player
holocube
It’s got all the futuristic technology you could think of ironically packaged in a retro esque cube. The holocube is in fact a cube measuring 20”, which displays holographic video. The video is stored… MORE
A Little Closer To Mainstream 3-D
A Little Closer To Mainstream 3-D
Star Wars put the idea of a 3-D, holographic video into the minds of an entire generation - remember, Princess Leia pleading, "Help me Obi-Wan Kenobi, you're my only hope." We've come a long way in acheiving… MORE