Over-stimulation leading to addiction and numbness for extreme shock
Implications - With the aggressive use of violence in the media today, people have become numb to things that would have shocked them in the past. In order to ‘get a rush’ people are pushing into increasingly uncomfortable territory, from eating deadly foods to gaining pleasure from watching extreme stunts.
Trend Themes
1. Extreme Sports - The increasing trend towards thrill-seeking activities, such as extreme sports, is leading to the rise in popularity of products and experiences that cater to this adrenaline-seeking demographic.
2. Novelty Foods - There is a growing trend towards novelty, luxury, and extreme cuisine, such as edible insects, deadly meals, and other foods that are intended to shock and astonish diners.
3. Fantasy Experiences - Luxury fantasy camps and other high-end immersive experiences continue to grow in popularity, as consumers seek out unique and unforgettable travel opportunities.
Industry Implications
1. Sports Equipment - Manufacturers of sports equipment and gear, such as boards, shoes, and apparel, can benefit from incorporating extreme elements into their products to appeal to adrenaline-fueled consumers.
2. Culinary Industry - Restaurants and food manufacturers can take advantage of the trend towards novelty and extreme cuisine by offering new and unique dining experiences, with a focus on unusual ingredients and preparation methods.
3. Travel and Hospitality - Tourism and hospitality companies can tap into the trend towards fantasy experiences by offering luxurious travel packages and immersive, unforgettable vacation experiences.
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207,837 Total Clicks
Date Range:
Feb 08 — Oct 08
Trending:
Warm
Consumer Insight Topics:
