Rediscovering the art of personal clothing creation
Implications - New DIY technology allows companies to personalize everything from purses, to sneakers, to jeans. Knitting is even back in Vogue, with celebrity endorsements. The rediscovery of individual clothing creation comes at a time when we most want to veer away from the cookie cutter fashions that retailers offer.
Trend Themes
1. DIY Fashion - The DIY movement, catalyzed by the recession and fueled by online communities such as Etsy, has inspired a resurgence in traditional handicrafts such as crochet, knitting and embroidery.
2. Mass Personalization - New DIY technology allows companies to personalize everything from purses, to sneakers, to jeans.
3. Celebrity Influence - Knitting is being featured in fashion magazines and being endorsed by celebrities, influencing a new generation.
Industry Implications
1. Fashion - The resurgence of traditional handicrafts in fashion has brought on an opportunity to combine avant-garde cues from contemporary fashion with traditional handicrafts to appeal to younger demographics.
2. Technology - New DIY personalization technology is offering companies the opportunity to give customers more choices and control over the designs and products they purchase.
3. Publishing - Publishing companies can benefit from creating instructional materials aimed at individuals who want to rediscover DIY approaches to fashion.
