Little Giants Offers Kid-Friendly Versions of Popular Urban Apparel
Jana Pijak — December 13, 2016 — Life-Stages
References: instagram & wearelittlegiants
Little Giants is a children's fashion label known for its effortlessly cool and age-appropriate streetwear recreations. Reinterpreting the look and feel of apparel from popular labels like Supreme, Palace and others, the brand makes its offering available on an e-commerce website that rivals most adult fashion e-retailers.
Specializing in pieces for both boys and girls, Little Giants creates sporty, comfortable and graphic apparel that pays tribute to adult clothes with a cult following. While Supreme's iconic block letter logo is replaced with a "Supreemie" tag, Palace's geometric insignia is redesigned to read "Play Pen." Similarly, Antisocial Social Club's familiar logo is revamped to read "Anti Learning Learning Club," while retaining the look and feel of the original.
Appealing to style conscious Millennials, this children's clothing brand lets serious streetwear fans coordinate with their stylish kids.
Specializing in pieces for both boys and girls, Little Giants creates sporty, comfortable and graphic apparel that pays tribute to adult clothes with a cult following. While Supreme's iconic block letter logo is replaced with a "Supreemie" tag, Palace's geometric insignia is redesigned to read "Play Pen." Similarly, Antisocial Social Club's familiar logo is revamped to read "Anti Learning Learning Club," while retaining the look and feel of the original.
Appealing to style conscious Millennials, this children's clothing brand lets serious streetwear fans coordinate with their stylish kids.
Trend Themes
1. Remixed Children's Streetwear - Little Giants offers a disruptive opportunity for brands to create kid-friendly versions of popular urban apparel, tapping into the growing market of fashion-conscious Millennials with children.
2. Age-appropriate Streetwear - The trend of age-appropriate streetwear opens up new possibilities for children's fashion labels to recreate the look and feel of popular adult brands, catering to the style preferences of young parents.
3. Cult Following in Kid's Fashion - The concept of recreating iconic logos and designs from popular streetwear brands in children's apparel presents a disruptive innovation opportunity for brands to tap into the demand for age-appropriate 'mini-me' fashion.
Industry Implications
1. Children's Fashion - The children's fashion industry can benefit from the trend of remixed children's streetwear by offering age-appropriate versions of popular urban apparel, appealing to fashion-conscious parents.
2. E-commerce - The e-commerce industry can explore the opportunity to create specialized platforms catering to children's streetwear, providing a seamless online shopping experience for parents looking for trendy and age-appropriate clothing for their kids.
3. Apparel Retail - The apparel retail industry can leverage the trend of remixed children's streetwear by stocking and promoting age-appropriate versions of popular urban apparel, attracting style-conscious customers who want to coordinate outfits with their kids.
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