Rockets of Awesome Aims to Make Clothing Shopping Easier for Parents
Hayley McGlone — July 26, 2016 — Life-Stages
References: businessinsider & techcrunch
Rockets of Awesome is a children's clothing startup that is aiming to make shopping for clothes less expensive and less time-consuming for parents. The company provides parents with outfit options and charges them for only the items they choose to keep.
Parents simply fill out profiles for their children to help the startup generate 12 looks that suit their kids' styles. Clothing is then sent four times a year for new clothes every season. Parents are only charged for the items they keep and there isn't a membership fee. The startup is aimed at convenience for parents since they can easily purchase new clothes for their kids without having to take them to the mall to try the clothes on. All clothing made my Rockets of Awesome is offered at affordable prices ranging from $12 to $36.
Parents simply fill out profiles for their children to help the startup generate 12 looks that suit their kids' styles. Clothing is then sent four times a year for new clothes every season. Parents are only charged for the items they keep and there isn't a membership fee. The startup is aimed at convenience for parents since they can easily purchase new clothes for their kids without having to take them to the mall to try the clothes on. All clothing made my Rockets of Awesome is offered at affordable prices ranging from $12 to $36.
Trend Themes
1. Subscription Clothing Services - Opportunity for disruptive innovation: Develop a subscription-based clothing service that offers curated outfits for children, providing convenience and cost savings for parents.
2. Personalized Fashion Recommendations - Opportunity for disruptive innovation: Create an AI-powered platform that generates personalized fashion recommendations for children, simplifying the shopping experience for parents.
3. Direct-to-consumer Kid's Clothing Brands - Opportunity for disruptive innovation: Launch a direct-to-consumer brand that offers high-quality and affordable children's clothing, cutting out the middlemen and reducing costs for parents.
Industry Implications
1. E-commerce - Opportunity for disruptive innovation: Build an online marketplace for kid's clothing, bringing together different brands and offering a convenient and comprehensive shopping experience for parents.
2. Fashion Technology - Opportunity for disruptive innovation: Develop smart clothing technology for children, integrating sensors and AI to enhance the functionality and style of kid's clothing.
3. Parenting Services - Opportunity for disruptive innovation: Create a platform that offers parenting services and resources, including personalized clothing recommendations, parenting tips, and community support.
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