The E-Commerce Brand Cocolico Opened a Popup Store in France
Mishal Omar — December 13, 2016 — Business
References: cocolico.fr & retaildesignblog.net
Cocolico is an online clothing store and the brand recently created a physical store that consumers can visit and experience.
The pop-up store is located in Paris, France and was designed with the inspiration of a "happy childhood" in mind. The store features interactive digital elements in the form of a digitized mirror that provides a unique way for children to choose their clothes. The store offers bespoke clothing for both male and female children and its pop-up functions as a space that provides the same services while simultaneously advertising them.
This pop-up clothing store functions as a unique retail space that enhances consumer awareness of the Cocolico brand for those who were previously unaware of it.
The pop-up store is located in Paris, France and was designed with the inspiration of a "happy childhood" in mind. The store features interactive digital elements in the form of a digitized mirror that provides a unique way for children to choose their clothes. The store offers bespoke clothing for both male and female children and its pop-up functions as a space that provides the same services while simultaneously advertising them.
This pop-up clothing store functions as a unique retail space that enhances consumer awareness of the Cocolico brand for those who were previously unaware of it.
Trend Themes
1. Popup Retail Spaces - Creating temporary physical stores that offer unique experiences for customers.
2. Interactive Digital Elements - Incorporating technology into retail spaces to provide customers with an interactive and personalized shopping experience.
3. Bespoke Children's Clothing - Designing and selling customized children's clothing to cater to individual preferences and create a unique value proposition.
Industry Implications
1. E-commerce - Online retailers exploring the potential of physical pop-up stores to expand brand awareness and reach new customers.
2. Retail - Established brick-and-mortar retailers experimenting with interactive digital elements to enhance customer engagement and differentiate from competitors.
3. Children's Fashion - Fashion brands focusing on bespoke clothing options for children to tap into the growing demand for personalized and unique kids' apparel.
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